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West San Leandro Shutle Business Improvement District Annual Report FY 2023-24 Page | 8 san leandro 2023-24 Planned Ac�vi�es Following is a summary of planned ac�vi�es for FY 2023-24: Dual Interlaced Loop Con�nue to monitor and modify the service as needed to meet rider needs. Outreach SLTMO Management will increase outreach to employers and employees to promote LINKS ridership now that riders are coming back to public transporta�on. The LINKS shutle program has launched a Twiter account to increase digital awareness, as well as provide up-to-date service informa�on. In addi�on to the route map and schedule being available on the NextBus app/website, the informa�on will be available on Google Maps, Apple Maps, and the Transit App. Grants Aggressively seek local, state, and federal grant and other funding opportuni�es. The Board will con�nue to work with the City of San Leandro and Alameda County Transporta�on Commission to secure cri�cal funding. Historically, the City of San Leandro has served as the financial administrator and sponsor for grants, which are typically awarded to transit agencies and ci�es. Revenue Diversifica�on Con�nue to diversify revenue sources by maintaining current contract with Marina Square (adver�sing) and seek other revenue genera�ng opportuni�es. Business Improvement District Authoriza�on The BID is a levied benefit assessment on businesses within the BID Area, the proceeds of which shall be used for the public purpose benefit of the businesses in the BID, pursuant to the Parking and Business Improvement Area Law of 1989 Sec�on 36500 et seq. of Division 18 of the California Streets and Highways Code. All of the assessments imposed by the BID Ordinance shall be reviewed by the City Council annually based upon the annual report prepared by the advisory board appointed pursuant to Sec�ons 36530 and 36533 of the California Streets and Highways Code. Pursuant to Sec�on 36533(c), the City Council may approve the report as filed by the advisory board or may modify any par�cular contained in the report and approve it as modified. The ordinance defines the boundaries of the BID, the amount of the annual assessment, the approved use of the assessment funds, and the effec�ve period of the assessment. The Ordinance requires that an Advisory Board annually review the performance of LINKS for submission to the City Council. In addi�on, the Ordinance provides that the City Council may increase the annual assessment in an amount not to exceed the increase of the Consumer Price Index (San Francisco, Oakland, San Jose), as part of its review of the annual report.