CVL Economics CSA Amnd1 20240209

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Consulting Services Agreement between City of San Leandro and CVL Economics Exhibit A – Page 1 of 1 EXHIBIT A SCOPE OF SERVICES Consultant will provide advisory to City in three primary areas: (1) to help the City and its stakeholders rethink innovation through a creative economy lens, (2) to identify and adapt emerging best practices, and (3) to explore opportunities for development at the district, city, and regional levels. Under the direction of the Project Manager, Consultant will produce a Study as outlined below. The goal of this Study is to be outcome-oriented, and each of the options presented below will include a set of recommendations for policy and program development. Upon reviewing the quantitative analysis and stakeholder outreach documentation provided by Strategic Economics, CVL will work with City to determine which approach (or combination of approaches) can best serve the City’s strategic planning process. Final deliverables will take the form of a detailed, annotated slide deck, and CVL will collaborate with the City to integrate relevant components of CVL’s work into the final economic development strategy. Note that all of the work under this scope of services will be completed remotely from CVL offices, and no CVL employee will need to visit San Leandro on site. OPTION #1: CREATIVE ECONOMY LANDSCAPE ANALYSIS The creative sectors drive innovation, and understanding their size and composition is key to realizing the City’s potential. This analysis will provide the City with ability to define, measure, and track the creative economy (and its role in the regional economy), which in turn will inform policies that foster its further development. Specific components would include an industry analysis, trends analysis, and growth forecasts. OPTION #2: TARGET SECTOR ECOSYSTEM MAPPING The City’s target industries (i.e., those industries exhibiting high growth potential) exist within a rich regional ecosystem, but identifying opportunities for collaboration may not always be apparent. Once the City has formally identified its target industries, we will develop an ecosystem map that not only depicts related Bay Area assets but also identifies supportive programs, initiatives, and funding opportunities at the regional, state, and national levels. OPTION #3: SPATIAL DEVELOPMENT ANALYSIS Whereas Option #2 looks to the region for opportunity, this option focuses on development occurring within the City’s boundaries. In collaboration with the City, we will identify sites that may be candidates for adaptive reuse and/or creative placemaking initiatives. In addition to conducting a targeted trends * The depth and breadth of the final scope of work will be discussed once the CVL Economics team has had adequate time to review the research, analysis, stakeholder engagement notes, and any other relevant outputs submitted during the economic development strategy process up until a mutually agreed upon project start date. analysis and compiling capsule case studies, we may conduct outreach to local creative ecosystem stakeholders to determine spatial needs and priorities. OPTION #4: CREATIVE WORKFORCE ASSESSMENT The City’s residential population is also a talent pool, one that includes creative workers who are likely commuting to jobs in other Bay Area cities. Assessing the residential creative workforce can inform the development of creative districts, the design of supportive programming for creative entrepreneurs, and the implementation of policies to retain and attract creative professionals to target industries. DocuSign Envelope ID: 46FF1232-2239-4B15-8927-82B84809A6E0DocuSign Envelope ID: 71D71AA8-1BD4-4F3B-B388-51C96021DAB3