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Agreement between City of San Leandro and SLIA <br />for Management and Operation of the San Leandro Cherry Festival <br />Page 4 of 8 <br />sponsors. <br />C. Notify City employees as to SLIA’s Volunteer Schedule Matrix shifts and populate <br />volunteer shifts with City employees prior to April 1. <br />D. Facilitate, as needed, SLIA’s direct communication with relevant City departments and <br />key contacts; identify and advise SLIA on the list of key city staff, their role and <br />responsibilities, and contact information. Intervene upon request to assist with <br />department coordination and communication. <br />E. Execution of marketing tasks assigned to the City primarily based on posting to City’s <br />social media and through the City’s media contacts. Submit press releases and event <br />information to paid advertising publications as well as free publications that builds on <br />the City’s vendor list and relationships with community-based organizations. <br />F. Merchandise procurement and staffing of the Cherry Store booth. <br />G. Coordination of vendor parking with non -City owned properties. <br />H. Secure vendor to install street barriers and traffic/wayfinding signage and notifications. <br />I. Submission of Caltrans Encroachment permit <br /> <br /> <br />3. CONTACTS. The Parties shall assign main contact persons who shall have responsibility <br />for the execution and progress of this agreement, and to whom all formal communication <br />regarding this agreement shall be sent. <br /> <br />The contact person for the City: <br /> <br />Karen McNamara-Interim Recreation and Parks Director <br />City of San Leandro <br />835 E 14th St <br />San Leandro, CA 94577 <br />Email: kmcnamara@sanleandro.org <br /> <br />With a copy to <br />Ely Hwang-Recreation Services Manager <br />City of San Leandro <br />835 E 14th St <br />San Leandro, CA 94577 <br />Email: ehwang@sanleandro.org <br /> <br />The contact person for the SLIA: <br /> <br />Morgan Mack-Rose-Executive Director <br />San Leandro Downtown Community Benefit District <br />384 W. Estudillo Ave <br />San Leandro, CA 94577 <br />Email: morgan@downtownsanleandro.com <br /> <br />4. TERMINATION This Agreement may only be terminated by joint agreement of the