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40 CITY OF SAN LEANDRO EMERGENCY OPERATIONS PLAN crisis communicatfons, and public affairs functfons. A JIC may be established at various levels of government and may include PIOs from multfple agencies, departments, and organizatfons. The JIC coordinates all messaging through the EOC Director and public informatfon staff. When necessary, the JIC will coordinate with outside agencies, such as the Alameda County OA JIC. Alert and Warning The City of San Leandro emergency alert and warning program incorporates multfple systems to reach the broadest target populatfon. Specific circumstances of the incident dictate the method of alertfng. Common alert and warning methods include: • Alert and warning systems: Integrated alert systems allow authorized users to issue critfcal public alerts and warnings. Alerts and messages can be sent via text or email, broadcast on television and radio, and delivered via phone. These systems include the Integrated Public Alert and Warning System (IPAWS) and AC Alerts. • Social media: The City of San Leandro uses social media to engage in an official, two-way dialogue with large groups of people. Many departments maintain their social media accounts to support disseminatfng coordinated public informatfon. The City website may also publish official incident updates. • News media: The PIO will coordinate directly with local news media to support message disseminatfon and amplificatfon. • In-person: The Police Department and Fire Department may conduct in-person notfficatfon using horns, speakers, and door-to-door warning. These techniques are typically used in conjunctfon with other alertfng methods. • Community-based messaging: Resilience Hubs and other community-based organizatfons support message distributfon among their communitfes and clients. Community-based messaging primarily amplifies other distributfon methods and reaches traditfonally underserved and/or marginalized communitfes. The City of San Leandro is dedicated to ensuring equity and cultural competency in all emergency alerts and warnings. Multfple inclusive communicatfons methods support delivering life-safety and tfme-sensitfve informatfon to vulnerable populatfons. The City partners with trusted messengers to keep public informatfon delivery when possible and may incorporate the following into its communicatfons strategy: • Multfple languages (e.g., translators, American Sign Language interpreters) • Alternatfve formats (e.g., closed captfon, large print, audio, Braille) • Traditfonal news media (e.g., radio, television) on culturally relevant programming • In-person notfficatfons of vulnerable communitfes • Use of trusted community partners (e.g., Resilience Hubs)