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File Number: 25-237 and implementing the recommendations of the Innovation and Retail Action Plans. This work exceeds the capacity of the City’s team. Staff augmentation is recommended to ensure that deliverables are met and the goals are implemented as specified in the work plan. The Alex Greenwood Group (“Consultant”) has been pivotal in the development of the Strategy, as well as having authored the Innovation Action Strategy. Therefore, Staff recommends continuing to engage the services of the Consultant for effective and timely implementation of the Strategy. The Alex Greenwood Group provides specialized and cost-effective support for implementation of the Economic Development Workplan. Analysis The successful implementation of the Strategy is contingent upon the timely implementation of its goals. The scope of work includes the following: ·Task 1: Implementation of Innovation Action Strategy - Outreach and recruitment of specific businesses based on analysis of target industries; negotiations with PG&E, Bay Area Air Quality Management District and other regional organizations with an impact on San Leandro’s industrial sector; support local business retention and attract support, including business visits and support/analysis to resolve retention challenges; Industrial and market analysis, as needed. ·Task 2: Branding and Marketing Activities - Develop an integrated Economic Development Marketing Plan; support City planning efforts for a City Brand Assessment. ·Task 3: Implementation of the Retail Action Plan - Analysis, advising, and staff support on recruitment of specific retail tenants, analysis of auto retail opportunities, continued work with shopping centers, advisory on Downtown improvements, and other related initiatives. ·Task 4: Review of Updates to the City’s Zoning Code, Permit Process and other land use and administrative procedures that impact business attraction ·Task 5: Development and implementation of the Workforce Partnership Strategy ·Task 6: Implementation-related real estate advising, development planning, analysis, technical support, grant applications and/or other support, as requested. The Consultant will also provide ongoing support for one-on-one assistance for businesses to help on topics of business needs; promote small businesses and encourage residents to shop locally via social media, promotional campaigns, loyalty programs, and events; develop grant opportunities for businesses; propose City service delivery improvements; offer performance metrics technical support and analysis. Applicable General Plan Policies ·Economic Development Policy ED-1.4: Emerging Industries. Promote and support the growth of new and emerging industries, especially industries requiring work space that is consistent with San Leandro’s building stock and industries with the potential to provide quality jobs at all skill levels and wage levels for San Leandro residents. ·Economic Development Policy ED-1.9: Marketing and Branding. Promote positive media coverage, branding, and marketing campaigns that build civic pride and create a favorable image of San Leandro on a regional, national, and global scale. Page 2 City of San Leandro Printed on 9/4/2025