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<br />ST:\FF H.EPORT <br /> <br />APPROVED AND <br />rem w ARD~I) <br />TO REDEV0LOPMFNT <br />AC;ENCY <br /> <br />REDEVl<:LOPMENT ;-\C;ENCY OF <br />TH E CITY OF SAN LEANDRO <br /> <br />DATE: <br /> <br />.I~II1tI;lry 5.2007 <br /> <br />".1// <br />:W:_.\ <br />.I O~~iiA er;-;-;;~~'i s <br />Exp(Uive Director <br /> <br />TO: <br /> <br />John knllctnis, Lxeculive Dircctor <br />Redevelopment Agcncy <br /> <br />BY: <br /> <br />I ,uke Sims, Busil1ess Lkvelopmel1t M~\llager~1 <br /> <br />Cynthict 13~l1tellb('l"g~:~iS[(lnt to the City M~\ll~lger <br /> <br />FROM: <br /> <br />SUBJECT: <br /> <br />R~SOUJTION Of TI I~: REDEVELOPMENT ACjENC'Y 01; I'J-IE CITY OF <br />SAN LL>\NDRO AllTHORIZINCi TI-IE r;XECUTIVE DIRECTC)I<. TO ENTER <br />INTC) AN A(3REEML~NT WITII MAIN STRU~T PROPERTY SERVICES, INC. <br />FOR IMPLEMENT A TION OF 2007 DOWNTOWN RETAIL STRATEGY <br />PLAN AND DEvr~LOPMFNT or STOREFRONT AND SICJNACiE UESlCiN <br />GUIDELINES AND APPROPRIATION or FUNDS THEREH~)JU;: <br /> <br />SUl\ll\lARY AND RECOMI\H:NDATION <br /> <br />Two pmjccls h,lvc heen identi fled to complement the TLlIlsit Oriented Development Slrategy <br />allLl I\'cellt slrectsc'lj)C :llld lightillg improvements in Dnwntowl1 San Leandm. I'he go~ds or the <br />projects ,Ire to improve thc rc1ail environment of the downtown area by atlrctcting quality retail <br />tenctnls ~lIld cncnllraging stOJ"crronl and signage improvements. Main Street Property Services, <br />Inc. (Main Streel), ~I consultillg lInn ctnd commcrcial broker specializing in revitalizing <br />downtown ctreas, is the ITcolllmended firm I'or implcmelltalion or :1 2OCO Downtown Retail <br />Strategy PLll1 allLl development or StorcCronl cl\1d Signagc Design CJuidelines. St<liT recommends <br />aduption ur ,I resolution uf lhe Redevelopnlenl Agency ,llIlhorizing the Executive Director to <br />enter into ;\11 agrel~ment with M~lin Strecl ror these lwo pmjects for a not-lo-exceed ICe or <br />$()S,OOO. The rcsolutioll also includes the necessary appropriation or f'unds I'nHll existing rund <br />h:dances: S45.000 rmlll the P1:I/a Redcvelopmenl Area rune! h,llance and 5i29,OOO I'rom the <br />AI~llllcda CUUllty-Cjty or S~lj) I ,e,\Ildru (.Ioinl) Redevelopment Area rum! bal~ln('e. <br /> <br />BA('KC;l{()lJND <br /> <br />The Cily is in lhe pmcess of developing a Transil Oriented Developmenl (TO!)) Str~ltegy for lhe <br />downtown area. The goals or the stralegy are to lllaxillli/'e transit ridership by developing a <br />modilled 1~lIld use plan, identirying key opporlunity sites, establishing developmcnt and parking <br />stamlards cll1d crcIling strategies to encOLlrage high quality transil-orienlcd develuprnent ami <br />clllr,wt devclopers. Tht~ end reslllt will he a plan which brings vitality 10 the downtown area. <br />