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CITY OF SAN LEANDRO <br />STAFF REPORT <br />DATE: July 21, 2008 <br />TO: San Leandro City Council <br />FROM: John Jermanis, City Manager <br />BY: Steve Hollister, Assistant City Manager <br />Perry Carter, Interim Finance Director <br />Jacquelyn Diaz, Assistant to the City Manager <br />APPROVED AND <br />FORWARDED <br />TO CITY COUNCIL <br />Jo .~Jermanis <br />Ci ~anager <br />SUBJECT: MATTER OF CONSIDERATION OF PLACING POTENTIAL MEASURES <br />ON THE NOVEMBER 4, 2008 ELECTION BALLOT <br />SUMMARY AND RECOMMENDATION <br />This report provides an overview of the three proposed revenue enhancements for consideration <br />by the City Council for the November 4, 2008 election. Staff recommends that the City Council <br />take the following actions at the July 21, 2008 City Council meeting: <br />1. By motion, direct staff to prepare a report, resolution(s), and related ballot procedures, if <br />applicable, for each of the agreed upon ballot measures. <br />2. By motion, appoint the Revenue Ad Hoc Committee of the City Council to Author a <br />Ballot Argument in Favor of the Proposed Measure(s). <br />BACKGROUND <br />The Revenue Ad Hoc Committee of the City Council (Ad Hoc) was established in March 2008 <br />by the City Council to provide additional revenue/expenditure analysis and recommendations to <br />the City Council. At the conclusion of the June 30, 2008 Ad Hoc meeting, three potential <br />revenue concepts were discussed and agreed upon to forward to the full City Council for <br />consideration at the July 7, 2008 meeting. The three concepts under consideration, if adopted, <br />would be placed on the November 4, 2008 election ballot; they include modernization and <br />updating both the Utility Users Tax and 911 Emergency Communication System Access Fee <br />Ordinance, and consideration of a Police Services Parcel Tax. This report will provide an <br />overview of the three options. <br />At the July 7, 2008 meeting the City Council directed staff to return to the July 21, 2008 meeting <br />with a report providing details on each of the proposed measures. The City is receiving <br />substantially lower revenue than was expected, largely due to the housing market, increases in <br />gas prices, and lower sales tax. The Council recently adopted the Fiscal Year 2008-09 Budget, <br />which included several strategies to reduce the original $9 million deficit to $4.4 million. The <br />Council has acknowledged that a long term revenue strategy must be addressed and created for <br />future fiscal years. Any new measure would need to be filed by August in order to meet the <br />