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City of San Leandro <br />Meeting Date: February 16, 2016 <br />Staff Report <br />Agenda Section:File Number:16-040 PRESENTATIONS <br />Agenda Number:3.A. <br />TO:City Council <br />FROM:Chris Zapata <br />City Manager <br />BY:Cynthia Battenberg <br />Community Development Director <br />FINANCE REVIEW:Not Applicable <br />TITLE:Staff Report for Presentation of Designs of New Street Banners to Be Installed <br />on East 14th Street and Davis Street <br />SUMMARY AND RECOMMENDATION <br />Staff requests that the City Council provide feedback on the draft designs for new street <br />banners to be installed on E. 14th Street and Davis Street. <br />BACKGROUND AND ANALYSIS <br />On April 20, 2015, the City Council approved funding for the design, printing and installation of <br />164 new street banners on East 14th Street and Davis Street. Aside from the Downtown San <br />Leandro banners, which were installed in 2010 with funding from the former Redevelopment <br />Agency, this is the first update of the City banners since 2003. The City Council appropriated <br />$35,000 to fund the cost of design, printing (including replacement banners) and installation of <br />121 banners on E. 14th Street, between Durant and Davis and 43 banners on Davis Street, <br />between Gilmore and Pacific. The new designs will replace the “Welcome” banners installed <br />in the mid-1990s, as well as the “Historical Downtown” banners installed in 2003. The typical <br />life of a street banner is ten years and the majority of the banners in the City are due for <br />replacement. <br />The City engaged Derick Lee of Pilot City to develop six new two-sided banner designs. In <br />September and October of 2015, Pilot City hosted interactive events where residents, the <br />Downtown Association, the San Leandro Improvement Association, and adjacent businesses <br />were invited to share their visions of Downtown San Leandro-past, present, and future. On <br />January 13, 2016, draft designs were presented to the Arts Commission for input. At this time, <br />revised designs are being presented to the City Council for review and comment. <br />Potential Funding for Future Phases <br />Page 1 City of San Leandro Printed on 2/10/2016