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City of San Leandro <br />City Council <br />Meeting Date: June 5, 2023 <br />Agenda Number: 10.j <br />Agenda Section: CONSENT CALENDAR <br />File Number: 23-251 <br />File Type: Staff Report <br />Adopt a Resolution to Approve and Authorize the City Manager to Execute a Consultant Service <br />Agreement for $149,970.00 with Ready To Launch Research, to Conduct Focus Group Qualitative <br />Research with the Community and Key Stakeholders in English, Mandarin, and Spanish, and with City <br />Staff to Develop a Library Services Strategic Plan Document <br />COUNCIL PRIORITY <br />·Infrastructure <br />·Sustainability & Resiliency <br />·Community Engagement and Outreach <br />·Race and Equity Initiatives <br />·Community & Business Development <br />SUMMARY <br />This contract will provide for the qualitative research necessary to develop an accurate strategic <br />direction in the form of a strategic plan as the final output. With that plan the library can best <br />understand and provide for community needs. <br />RECOMMENDATIONS <br />Staff recommends the following action: Approve a Consultant Services Agreement with Ready To <br />Launch Research (RTL) for an amount not to exceed $149,970.00. <br />BACKGROUND <br />Even before the pandemic, the library needed to identify how best to serve the community <br />because the needs of the community, the demographics of the community, and the capabilities of <br />libraries have changed over time. Since the pandemic, that need has only increased. Not only <br />have community needs, demographics, and the capabilities of libraries changed, but the world <br />itself has fundamentally changed. Patterns and habits of the community have changed irrevocably. <br />This research and analysis will identify Perception (communication) Gaps, Service Gaps, and <br />Facility Gaps. <br />Perception Gaps = what do residents think the library does compared to what it actually does. <br />There are likely specific things, collections, programs, and services people want that the library <br />already does that they just don’t know about. <br />Service Gaps = what do residents want from the library that it is not doing or what is it doing that <br />residents no longer find as important? This will provide direction to stop doing, continue doing, or <br />Page 1 City of San Leandro Printed on 5/31/2023