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<br />4. MSPS will select a few handouts and deliverablcs to be provided to each Workshop <br />attendee, supportive of the four finalized Workshop Agendas. The handout materials are <br />tools for the property owners and business owners. Some examples of handout materials <br />include publications such as the Retail Challenge, a quarterly publication by ICSC, and <br />Why We Buy by Paca Underhill. Other handouts can be reference materials, leasing and <br />economic vitality tools. <br />5. Thc City of San Leandro will coordinate the arrangements for the Workshop Meeting <br />Room. <br /> <br />A brief outline of some Workshop topics are as follows: <br />PROPERTY OWNER WORKSHOP TOPICS: <br /> <br />Topic: Brief description: <br />Evaluating A Prospective Tenant The need to require a business plan and evaluating a <br /> business plan <br />Marketing Your Property Developing a Brochure and the physical presentation <br /> of the available suite <br />Financing Improvements How to negotiate with prospective businesses to <br /> finance improvements <br />A Letter ofIntent/The Lease Document The value of stating the economics before investing <br /> time in negotiations. Developing an effective <br /> Landlord and Tenant partnership through the <br /> execution of a lease document <br />Effective Construction Documents Clearly stating the time frame for construction and <br /> stating the timeline to commence rent <br /> payments/effectively encouraging a timely store <br />- ~, opening <br />Shopping Center Principles Of Using tools, such as Rules and Regulations, to create <br />Implementation And Management an effective Landlord and Tenant partnership and <br /> strategies to encourage retailers to improve their <br />~ sales through effective marketing and management <br /> <br />TENANT/RETAIL BUSINESS OPERATOR WORKSHOP TOPICS: <br /> <br />To ic: <br />Si a e <br />Storefront And Business Image <br /> <br />Brief Descri tion: <br />Si 1a e a ro riate for Downtown. <br />Presenting a positive image to the patrons coming to <br />the area <br />Strategies to promote your business during special <br />events <br />Promoting sales through consistent hours of <br />operation and presenting a positive image to the <br />ublic and makin the atron feel welcome <br />Basic strategies and successful methods of guerilla <br />marketin our business investin minimal funds <br />Implementing a business plan and working toward <br />economic oals <br /> <br />How To Benefit From Downtown <br />Events/Promotions <br />Hours Of OperationlPublic Relations <br /> <br />Advertising/Cross Promotion <br /> <br />Business Plans/Retail Economics <br /> <br />Consulting Services Agreement between <br />Redevelopment Agency of the City of San Leandro and Main Street Property Services <br /> <br />February 1, 2007 <br /> <br />Page 17 of23 <br />