8C Consent 2007 0116 - Laserfiche WebLink

Home

campaign, FOR LEASE & COMING SOON signage, street pole banner, temporary window banner, identity "wallpaper" for vacant windows, and related guerilla marketinglbuzz marketing direct mail pieces. Visual component designs such as the FOR LEASE, COMING SOON and identity "wallpaper" will be made available to the property owners and retailers during the Warkshops, along with a list of production resource vendors. 7. Marketing Outreach Budget and Plan: Development of a Marketing Outreach Implementation Budget and Plan ("Budget Plan") providing two cost scenarios. The Budget Plan will strategize implementation methods of the outreach to the quality tenants that the City and property owners desire. The Budget Plan considers that retail businesses will have the opportunity presented to them - not merely a notice that there is space available. The goal of the Marketing Outreach implementation strategies recommended by MSPS is to provide prospective tenants with a clear understanding of the opportunity, creating interest in the available retail space. Retail Zonin2: Code: Components of Retail Zoning are often misunderstood and proactive representation of the goals and intent contribute toward successful Code modifications. The City of San Leandro is contracting separately with another film to implement a revised City of San Leandro zoning code. MSPS will review and provide written comments on the drafted zoning text for the downtown core and will participate in up to four mectings with City staff and other individuals, as selected by the City, to discuss issues relating to thc Retail Zoning Code for Downtown. To implement this portion of the scope ofwark, the City of San Leandro will first provide MSPS with one complete hard copy of the General Plan and copies of all appropriate zoning documentation. The City of San Leandro will prepare the final zoning text documents and fulfill any CEQA requirements. Retailer and Property Owner Workshops: Main Street Property Services ("MSPS") will conduct a total offour 1.5 hour workshops, for the San Leandro Downtown vested interests which includes the property owners and the ground floor businesses. This scope of work includes the following: 1. Database: MSPS will compile one complete database of Downtown San Leandro property owners and retailers including parcel number, property owner name, property owner contact address, phone number & email, Retailer business name, business owner name, business owner contact address, phone number and email. To assist with the development of the database, the City of San Leandro will provide MSPS with a current copy of the tax roll Assessors parcel information for each Downtown San Leandro parcel and all information available on the ground floor retailer/business. 2. Invitation: MSPS will design and implement the development of the printed invitation and will distribute the invitations to the Workshops and track RSVPs. 3. MSPS will develop the four meeting agendas most appropriate for Downtown San Leandro, and conduct the presentations. A brief outline of Workshop topics is listed below. Consulting Services Agreement between Redevelopment Agency of the City of San Leandro and Main Street Property Services February 1,2007 Page 16 of23