Agmt 2007 Main Street Property Services Inc

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campaib,'ll, FOR LEASE & COMING SOON sigIlage, street pole banner, temporary window bamler, identity "wallpaper" [or vacant windows, and related guerilla marketinglbuzz marketing direct mail pieces. Visual component designs such as the FOR LEASE, COMING SOON and identity "wallpaper" will be made available to the property owners and retailers during the Workshops, along with a list of production resource vendors. 7. Marketing Outreach Budget and Plan: Development of a Marketing Outreach Implementation Budget and Plan ("Budget Plan") providing two cost scenarios. The Budget Plan will strategize implementation methods of the outreach to the quality tenants that the City and property owners desire. The Budget Plan considers that retail businesses will have the opportunity presented to them - not merely a notice that therc is space available. The goal of the Marketing Outreach implementation strategies recommended by MSPS is to provide prospective tenants with a clear understanding of the opportunity, creating interest in the available retail space. Retail ZoniD1?: Code: Components of Retail Zoning arc often misunderstood and proactive representation of the goals and intent contribute toward successful Code modifications. The City of San Leandro is contracting separately with another finn to implement a revised City of San Leandro zoning code. MSPS w1l1 review and provide written comments on the drafted zoning text for the downtown core and will participate in up to four meetings with City staff and other individuals, as selectcd by thc City, to discuss issucs relating to the Retail Zoning Code for Downtown. To implement this portion of the scope of work, the City of San Leandro will first provide MSPS with one complete hard copy of the General Plan and copies of all appropriate zoning documentation. The City of San Leandro will prepare the final zoning text documents and fulfill any CEQA requirements. Retailer and Property Owner Workshops: Main Street Property Services ("MSPS") will conduct a total of four 1.5 hour workshops, for the San Leandro Downtown vested interests which includes the property owners and the ground floor businesses. This scope of work includes the following: 1. Database; MSPS will compile one complete databasc of Downtown San Leandro property owners and retailers including parcel number, property owner name, property owner contact address, phone number & email, Retailer business name, business owner name, business owner contac1 address, phone number and emai!. To assist with the development of the database, the City of San Leandro will provide MSPS with a current copy of the tax roll Assessors parcel information for each Downtown San Leandro parcel and all infon11ation available on the ground floor retailerlbusiness. 2. Invitation: MSPS will design and implement the development of the printed invitation and will distribute the invitations to the Workshops and track RSVPs. 3. MSPS will develop the four meeting agendas most appropriate for Downtown San Leandro, and conduct the presentations. A brief outline of Workshop topics is listed below. Consulting Services Agreement between Redevelopment Agency of the City of San Leandro and Main Su-eet Property Services Febmary 1,2007 Page Hi of23