Agmt 2007 Main Street Property Services Inc

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4. MSPS will select a few handouts and deliverables to be provided to each Workshop attendee, supportive of the four finalized Workshop Agendas. The handout matetials arc tools for the property owners and business owners. Some examplcs of handout materials include publications such as the Retail Challenge, a quarterly publication by ICSC, and Why We BllY by Paco Underhill. Other handouts can be reference materials, leasing and economic vitality tools. 5. The City of San Leandro will coordinate the arrangements for the Workshop Meeting Room. A brief outline of some Workshop topics are as follows: PROPERTY OWNER WORKSHOP TOPICS: TENA~T/RETAIL BUSINESS OPERATOR ~9~KSHQP TOPI9S: Topic: Brief Descri lion: Si na e Si 1a e a roE!:iate for Downtown. Storefront And Business Image Presenting a positive image to the patrons coming to the area ~ . Strategies to promote your business duting special events Promoting sales through consistent hours 0 f operation and presenting a positive image to the ublic and making the patron feel welcome Basic strategies and successful methods of guerilla marketing your business investing minimal funds Implementing a business plan and working toward econo.mic goals - ~~Topic: Evaluating A Prospective Tenant Marketing Your Property Financing Improvements A Lettcr of Intent/The Lease Document ,,,. ~- EtTective Construction Documents Shopping Center Principles Of Implementation And Management How To Benefit From Downtown Events/Promotions Hours or Operation/Public Relations Advertising/Cross Promotion - Business Plans/Retail Economics -- Brief dcscriptiol!:_ ._ The need to require a business plan and evaluating a ..~usiness plan __ .. Developing a Brochure and the physical presentation of the available suite How to negotiate with prospective busincsscs to finance im~rovcments The value of stating the economics before investing timc in negotiations. Developing an effective Landlord and Tenant partnership through the execution of a lease document ~--~-~ . Clearly stating the time frame for constmction and stating the timcline to commence rent payments/effectively encouraging a timely store o Jenu?g ._~ Using tools, such as Rules and Regulations, to create an effective Landlord and Tenant partnership and strategies to encourage retailers to improve their sales !~_~ough effective marketing and mana,g~ment Consulting Services Agreement between Redevelopment Agency of the City of San Leandro and Main Street Property Services February 1,2007 Page 17 of23