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<br />For parcels located within Downtown that exceed one story, the scope of work as defined herein <br />applies only to the ground floor. <br /> <br />Consulting Fee: <br />Main Street Property Services consulting services [or the development and implementation ofthe <br />Retail Strategy Implementation Plan described above will take place over twelve consecutive <br />months at a monthly retainer fee of $4,000.00 for a total consulting cost of $48,000. <br /> <br />BUDGET & TIMELINE <br />Trade Arca Positioning and Branding <br /> <br />Cost <br />Allocation <br />$14,500 <br /> <br />Timclinc <br /> <br />Steps 1 -- 5: Research and development of Marketing Brochure, <br />Trade Area Ma , Demo ra hies and Com etitio~~~~.~_~_ <br />Ste 6: Creation ofr:nar~~ti!_~.~~~~~ <br />.li~ 7: 12~~~!oPI1?-en.~f Qutreach Bud et & Plan <br /> <br />Months 1-3 <br /> <br />$12,000 <br />$4,000 <br /> <br />Months 4-6 <br />Months 7-8 <br /> <br />_Ret.<:tjL?:~ning Code <br />_}3.~yi"~"Y? comments and meetin s <br /> <br /> <br />Months 1-12 <br /> <br />Retailer an~P~~~_rty Q~ne~.~.!'Iksho s <br />Production of four Workshops and the hard costs associated with <br />the production of the Workshops and dcliverahles. <br />Note: The hard costs associated with the Workshops, including <br />printing and mailing invitations, and hard copy prints of Workshop <br />handouts and deliverablcs for attendees varies depending upon the <br />number ornames contained in the Datahase. It is expected that the <br />hard costs associated with the deliverables will be approximately <br />.._~_~,oqO.OO. <br /> <br />$16,000 Months 3-12 <br /> <br />TOTAL $48,000 <br /> <br />Consulting Services Agreement bet ween February 1, 2007 <br />Redevelopment Agency of the City of San Leandro and Main Street Property Services <br /> <br />Page 18 of23 <br />