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Marina Highlights 2007 0410
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Marina Highlights 2007 0410
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6/6/2007 4:05:18 PM
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CM City Clerk-City Council - Document Type
Committee Highlights
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4/10/2007
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_CC Agenda 2007 0416
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<br />Mr. John 1. Jermanis <br />City of San Leandro <br />May 31, 2000 <br />Page II <br /> <br />SEDWAY GROUP <br />Real Estate and Urban Economics <br /> <br />Market-Supported Uses <br /> <br />Based on information presented in the analysis on preceding pages, the following conclusions of <br />market-supported uses at the San Leandro Marina are summarized below. <br /> <br />Restaurants. Research shows that an additional one to two restaurant uses would likely receive <br />market support at the Marina. Interviews with managers of the existing restaurants indicate that <br />additional restaurant uses could potentially assist their business and would enhance the overall draw <br />of the marina. A restaurant offering different dining fare, such' as an 'ethnic restaurant or <br />brewery/restaurant, would be optimal. Potential chain restaurants that might be appropriate for the <br />Marina include Benihana, Claim Jumper, Cucinal Cucinal, Macaroni Grill, Mimi's Cafe, and <br />Outback Steakhouse. Sedway Group believes that the parcel north of El Torito is the most appropriate <br />site for a new restaurant uses. The site of the former Blue Dolphin and the Boat Works site would also <br />be appropriate for a restaurant, although such a use would represent an underutilization of both <br />parcels. All sites would benefit from existing parking in the area, as well as excellent view corridors. <br /> <br />Assuming sales per square foot on par with the performance to date of the existing restaurants, each <br />restaurant could generate annual ground rent ranging from $100,000 to $200,000. A more specific <br />estimate of revenue potential would depend upon the size and nature of each additional restaurant, as <br />well as lease deal points. <br /> <br />Hotel. The viability ofa hotel faces serious near term challenges in light of the substantial number of <br />hotel rooms planned, proposed and under construction, both in the primary market area as well as the <br />greater Oakland metropolitan area, Furthermore, financing for new hotels nationally has become <br />increasingly difficult to acquire and is not expected to ease in the near future. Despite this, the owners <br />of the Marina Inn have expressed a desire to develop an additional hotel product at the Marina of a <br />different type and quality than the existing Marina Inn. In addition, other developers have expressed <br />an interest in building hotel product at the Marina. <br /> <br />Sedway Group believes that the greatest potential for additional hotel rooms at the Marina lies in a <br />mid-range, full service product that offers relatively generous meeting space and packages with the <br />San Leandro Golf Complex. This hotel would target both the business and meetings markets, taking <br />advantage of the Marina's proximity to Oakland International Airport, tranquil setting and nearby <br />golf. By targeting this niche, the potential hotel would be able to differentiate itself from the slew of <br />competition in the market area. Potential hotel chains that might be appropriate at the Marina include <br />Crowne Plaza, Doubletree, Radisson and Ramada. <br /> <br />The most appropriate site for this hotel would be the Blue Dolphin site. This site has been the subject <br />of many hotel proposals, including a substantial conference center and "four-star" products. Sedway <br />Group believes that reserving the Blue Dolphin site for a high-end or upscale hotel development is not <br />realistic as the overall area has limited potential to attract a significant leisure market. Instead, <br />Sedway Group recommends focusing efforts regarding this site OIl a smaller, mid-range, full-service <br />product with meeting space. <br /> <br />If a new hotel is pursued at the San Leandro Marina, Sedway Group cautions that expectations should <br />be tempered by the understanding that given expected future market conditions, as well as the <br />economics of conference hotels, public assistance may be required in order to realize a hotel <br />development. Even so, such a process may require a considerable amount of time to reach fruition. <br /> <br />'. <br />
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