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<br />Mr. John J. Jermanis <br />City of San Leandro <br />May 31, 2000 <br />Page 12 <br /> <br />SEDWAY GROUP <br />Real Estate and Urban Economics <br /> <br />Based on hotel market parameters and an assumed hotel with 125 to 150 rooms, the annual ground <br />rent potential could range from $150,000 to $250,000. A more specific estimate of revenue potential <br />would depend upon the size and service level of the hotel, as well as lease deal points. <br /> <br />Residential. As indicated in the preceding analysis of market conditions, Sedway Group believes <br />there is market potential for apartment product at the Marina. The demand for housing in the Bay <br />Area is well documented, and low vacancy rates indicate that San Leandro is no exception. <br />Furthermore, the Marina offers a rare waterfront location (for the area south of Oakland) with bay <br />views, new golf courses, and parks and trails. Given BCDC restrictions, the only parcel potentially <br />available for development of apartments is the site on Neptune Drive between the golf course and <br />cable television building. Sedway Group recommends additional investigation into potential <br />apartment development from regulatory, political and market standpoints. <br /> <br />Based on apartment market parameters, a 2.0-acre site area and an assumed density of 25 dwelling <br />units per acre, the annual ground rent potential could range from $75,000 to $125,000. The low <br />annual ground rent potential is primarily due to the small site area that would yield only about 50 <br />units. A more specific estimate of revenue potential would depend upon the actual deal points of a <br />negotiated lease and the quality of the apartment project. <br /> <br />Infrastructure and Amenity Considerations <br /> <br />The addition of uses at the Marina will bring additional traffic to the area, most of it along Marina <br />Boulevard. Currently, this arterial is in poor condition, aesthetically unattractive and reportedly <br />insufficient to carry significantly higher than existing loads of traffic from Interstate 880 to the <br />Marina. This road will require upgrades and improvements from both an aesthetic and functional <br />aspect to make the Marina an attractive destination for diners, golfers, hotel guests, and residents. The <br />need for improvements to the Marina's infrastructure in the long-term will be heightened if it is <br />selected to become a terminal in the regional ferry initiative. Sedway Group believes that the regional <br />ferry initiative is a very important issue with respect to the Marina and recommends that San Leandro <br />aggressively participate in the planning process. One of the key assets of the San Leandro Marina <br />relative to many other potential terminals is the availability of ample parking. <br /> <br />The presence of the small boat harbor is clearly one of the Marina's greatest assets. It provides an <br />ambience and character that few commercial areas can boast, and one that is unmatched for business <br />traveler lodging near the Oakland airport. An analysis of the viability of the continued dredging of the <br />marina channel versus the conversion to exclusive shallow-draft boat use was beyond the scope of <br />this study. However, based on anecdotal information, Sedway Group believes the loss of the visual <br />activity associated with the Marina would likely negatively affect the performance of the existing and <br />future businesses. Likewise, the aesthetics of the Marina are important in attracting the additional <br />uses needed to create a more dynamic destination. <br /> <br />The analysis and conclusions contained in this memorandum are subject to the attached assumptions <br />and limiting conditions. <br /> <br />H:\20999\20999ROI.doc <br />