BusHsgDev Highlights 2008 0110 - Laserfiche WebLink

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CITY OF SAN LEANDRO CITY COUNCIL BUSINESS AND HOUSING DEVELOPMENT COMMITTEE January 10, 2008 4:00 p.m. — 5:30 p.m. San Leandro City Hall 835 East 14"' Street San Leandro, California Sister Cities Gallery Room HIGHLIGHTS Committee Members: Vice Mayor Grant, Councilmember Souza, Councilmember Stephens (Chair) City staff present: City Manager Jermanis, Assistant City Manager Hollister, Community Development Director Sims, Assistant to the City Manager Battenberg, Housing Manager Liao, Public Information Officer McCrea, and Development Planner Evans Public present: Craig Semmelmeyer (Main Street Property Services, Inc.), Tiffany Polido (Main Street Property Services, Inc.), Martin Ricard (Daily Review), Lou Filipovich, and Meghan Smith The meeting was called to order at 4:10 p.m. 1. Presentation by Main Street Property Services, Inc. on a Proposed Broker Campaign for Downtown San Leandro City Manager Jermanis introduced Assistant to the City Manager Battenberg who reported that the City had retained Main Street Property Services, Inc. (MSPS) to develop Design Guidelines and Principles for Downtown San Leandro, which have recently been completed, and a marketing campaign. The intent of the marketing campaign is to target retail brokers in an effort to promote awareness of the opportunity available in Downtown San Leandro for specific target tenants and the retail brokerage community, and to overcome the perceptions retailers and brokers sometimes associate with Downtown San Leandro. Manager Battenberg then introduced Craig Semmelmeyer, Principal of MSPS, who opened his presentation with a historical perspective of retail and commercial activities in Downtown districts. Mr. Semmelmeyer proceeded by further describing the marketing campaign and introducing the specific components of the campaign which include downtown -area maps, regional trade area maps, postcards to be mailed to brokers and retailers, and other consumer -friendly items