RDA Agmt 2008 Main Street Property Services Inc

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EXHIBIT A SCOPE OF SERVICES 2008 MARKETING PLAN AND BUDGET OVERVIEW Downtown San Leandro is seeking to reposition the downtown district so as to benefit from the trends in retail, emerging trade area, the planned Transit Oriented Development strategy, and to further develop its established community foundation. With collaborative efforts from many organizations, Downtown San Leandro will position itself as a destination oriented downtown. With existing infrastructure and the proximity to BART, an attractive environment with a mix of local, regional, and national retailers and restaurants will attract not only the local trade area, but also surrounding communities and visitors. GOALS & OBJECTIVES The immediate goal for 2008 is to promote awareness of the opportunity available in Downtown San Leandro for the target tenants and the retail brokerage community and overcome the perceptions retailers associate with Downtown San Leandro. Downtown San Leandro's new logo will further establish itself as the community-gathering place and will be the foundation for advertising, newsletters, banners, press releases, brochures, community events, and a website. It is our objective to position Downtown San Leandro as the primary market area's best, most diverse resource for quality merchandise and services emerging within the next few years to prospective tenants. The most prominent challenge that faces Downtown San Leandro is the preconceived notion that Downtown San Leandro's trade area does not draw from the consumers upscale lifestyle retailers target. Through this aggressive marketing campaign Downtown San Leandro will overcome this stereotype and convince targeted retailers that the Downtown is the prime destination for dining, shopping and entertainment. MARKETING STRATEGIES Focus marketing efforts on making the community and surrounding trade areas aware of the developments within Downtown San Leandro to promote a "buzz". Support ownership, tenants, community organizations, and city members to maintain marketing positioning in all presentations to the public. Develop and rollout a cohesive, consistent promotion and advertising program which creates public awareness of the new image of Downtown San Leandro as a community focused, third place, for family and friends to gather in a safe and entertaining environment. Consulting Services Agreement between February 4, 2008 The Redevelopment Agency of the City of San Leandro and Main Street Property Services, Inc.--Exhibit A Page 1 of 7