RDA Agmt 2008 Main Street Property Services Inc

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Position Downtown as a place where San Leandro residents and visitors, as well as members of other communities, identify with and form a relationship. Build upon the existing foundation of San Leandro to specifically promote within the marketing campaign that Downtown San Leandro encourages and promotes business and community. Reflect upcoming renovations and developments within Downtown San Leandro to maximize leasing potential. POSITIONING There are existing conditions that positively contribute to the positioning of Downtown San Leandro as the premier downtown shopping, restaurant, and community experience. Below are just some of the factors that will influence prospective tenants and the retail brokerage community that will be highlighted in the marketing outreach plan: Downtown San Leandro is conveniently located and easily accessible to surrounding communities. It has a BART station, is close to Interstate 580, Interstate 880 and Interstate 238. The population within the primary trade area is 102,657, with an average household income of $75,090.00. The population of the tertiary trade area is 333,156, with an average household income ofi $76,188.00. Downtown San Leandro benefits from an active daytime population. The East 14th Street core of Downtown San Leandro benefits from the surrounding retail nodes along Washington Avenue, creating pedestrian friendly areas for gathering. Downtown San Leandro is awell-established trade area. Special events, including the Sausage and Suds event, provide marketing opportunities to draw visitors and guests from the entire trade area to Downtown San Leandro. The City of San Leandro should host additional special events such as parades, fairs and a weekly Farmers' Market that will draw from the city neighborhoods and further, as well as other special events. TACTICS To fully serve the trade area of Downtown San Leandro, the current merchandising mix of Downtown San Leandro must be focused on specialty retailers and restaurants that thrive in a pedestrian oriented environment. The current trend in our society is that people have established three places where they spend their time and with home as the first place and work as the second place, the third place is where they go to be in the public - a place to see and be seen. Downtown San Leandro will be a success when it becomes the `third place' for San Leandro and the surrounding communities. Consulting Services Agreement between February 4, 2008 The Redevelopment Agency of the City of San Leandro and Main Street Property Services, Inc.--Exhibit A Page 2 of 7