Finance Highlights 2008 0729 - Laserfiche WebLink

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:Cam ai n Audience `Cost Revenue Net Date . Comments - Back-2-School A eal Database $4,000 $6,100 $2,100 9/06 Annual Re ort Database $3,400 $6,100 $2,700 12/06 Opera Night Database $11,500 $67,550 $56,050 3/07 Mkting materials could benefit from better desi n Mother's Da A eal Database $790 $4,435 $3,645 4/07 Excellentl Desi ned Back-2-School A eal Database $1,100 $12,507 $11,407 8/07 Excellentl Desi ned We Give Thanks Database $200 NA NA 11/07 Holiday Appeal Database $3,500 $50,000* $46,500 1 I/07 *Revenue is Projected- Excellentl Desi ned Connecting with Community Agencies Community agencies are aware of DSFRC and refer liberally to them. This awareness comes from networking at agency-level meetings and functions. And, since DSFRC has been in the community for over 3 decades, knowledge of their existence and function is very high. Maintaining peer agency connections is an important way to keep the community aware of DSFRC services. More information on community agencies' can be found in the agency survey section later in this report. Other Public Relations & Marketing Comments: • Client satisfaction has an obvious public relations impact. We will comment further on this in the next Needs Assessment section. • The public relations impact of special programs, such as the Holiday Gift Basket Program, is very broad since it is promoted throughout the community. Specific annual programs such as this one have built recognition and momentum through decades of production. The success of these programs can be measured by how many people make use of them. According to Client Services, usage of these programs has continually grown. In 2007, the Holiday Gift Basket program served 3,000 clients in 3 days, for example. • There is a powerful PR effect when key Center personnel interact, formally and informally, with community leaders, funding organizations, other service providers, etc. For example, throughout this process, Rose Padilla-Johnson and Dawn Valadez were often mentioned as being significant factors in money raised and reputation earned by DSFRC. They are the most public face of the Center. Of all forms of PR, this personal relationship aspect, when done properly, is the most powerful. It is most likely to build ties that yield substantial support, both financially and otherwise. This has a significant, positive impact on the Center's perceived sustainability by the community and, as you will see when We summarize survey results later in this report, DSFRC is very strong in this area. • The quality of DSFRC's marketing materials used for promotional and fundraising purposes vary dramatically. Many of the community fund raising campaigns were excellently designed. But the standard agency brochures (such as those inserted in to the Opera Night promotional package) are not very professional looking. For example, We have two versions that differ slightly. Both have some minor grammar and punctuation errors. One has different leading (space between the lines) in one section that is visually apparent because of the adjacent text blocks. One back cover has Sustainability study: Davis Street Family Resource Center - 4/08 Page 15 of 96