10A Action 2009 0302 - Laserfiche WebLink

Home

openings, market availability, available incentive programs for retailers and other emerging opportunities. The website is a digital resource the City of San Leandro and Downtown San Leandro Property Owners to access and view the leasing brochure, renderings, space plans, photographs, maps, aerials, property availability, leasing contact information and special events. Press ReleaseslLeasing FYI Folders/Broker Communications The well-timed and targeted press releases -including, but not limited to: new store announcements, grand openings and positive print media relating to the trade area will be reproduced into FYI folders. Reprints of these press clippings will be created, produced and distributed in custom project folders to brokers and prospects. Digital versions of the print media will be email blasted to the MSPS database of retail brokers and Downtown San Leandro prospects. Leasing &~ Asset Management for Property Owners Committed to the vision of Downtown San Leandro, Main Street Property Services will allocate funds from the budget to educating and assisting property owners through a number of means such as group workshops or on cone-on-one basis. This will begin to foster the relationships between property owners and the city needed to further transform Downtown San Leandro. Community Downtown San Leandro is a dedicated community filled with people who take pride in the place that they live, work and seek entertainment. In 2009, efforts will include additional outreach to the people in the community. By attending community meetings and focusing on the personal relationships with the people of Downtown, the city will continue to gain the support needed to attract the specialty retailers and restaurants to this dynamic trade area. ICSC Downtown San Leandro will be represented at both ICSC Conventions in Monterey and San Diego. MSPS will reserve a table display and feature Downtown San Leandro at the event. Additional °I am San Leandro magnets will be created to pass out at the event as well as other marketing materials designed to create a "buzz" among the attendees and draw attention to the Downtown San Leandro. Not only does this event serve as a great opportunity to create brand recognition for the downtown, but also provide the MSPS leasing team with a chance to build relationships with a number of interested brokers and prospects. SUMMARY The year 2008 allowed for many new developments to take place in Downtown San Leandro. These were only a few of the many exciting improvements yet to occur that will aid in the progress of Downtown San Leandro in the coming year, By merchandising to the principal needs of the community, Downtown San Leandro creates a gathering place for friends, families, and visitors to enjoy. Creating a strong foundation with a powerful marketing campaign and image will only serve as a catalyst to promote an active downtown experience for San Leandro. As the downtown continues to develop and build its identity within the trade area, the plan for 2009-10 is to continue to create excitement, energy and present the opportunities available in San Leandro to the appropriate caliber of tenants and to the retail brokerage community. Consulting Services Agreement between February 1, 2009 The Redevelopment Agency of the City of San Leandro and Main Street Property Services, Inc.--Exhibit A Page 4 of 4