10A Action 2009 0302 - Laserfiche WebLink

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City and Chamber of Commerce Marketing • Direct Mailings • Individual event flyers and posters E-mail FYI groups o Past participants of the special events such as Sausage & Suds o City Employees (approximately 650) o Chamber members (approximately 900) o Blast faxes o Downtown Business Association Members Marketing Brochure The 8-page brochure created in 2008, will continue to be updated regularly and utilized by MSPS, City of San Leandro, Downtown San Leandro Property Owners and their brokers. This brochure displays available space, retail map, and the trade area and includes the brand and identity designed for Downtown San Leandro in 2008. Sign Program-coming soon, etc. Creation and implementation of a cohesive visual marketing campaign reinforcing the new Downtown San Leandro positioning statement/brand will be displayed throughout the Downtown. The campaign will create awareness and excitement of upcoming developments, events and new tenants. Campaign ideas include a tenant and project "coming soon" sign program as well as temporary window banners and identity "wallpaper" for vacant windows. Marketing A series of magnets themed after the "I Am San Leandro" people will be sent to prospective tenants and brokers promoting Downtown San Leandro and the retail opportunities within downtown. These magnets will stir up excitement as specialty retailers and fine restaurants become naturally attracted to Downtown San Leandro. As a direct mail piece these magnets will have a custom envelope that will make it unique and stand out in comparison to other envelopes in the mail. These pieces will quickly gain the attention of brokers and prospective tenants and will serve as a constant reminder of the retail opportunities within Downtown San Leandro. Other distinctive marketing pieces such as a football signed one or all of our "I Am San Leandro" spokespeople will be used as a take away item for brokers and prospects who come to Downtown San Leandro on a site tour, money clips for Farmers' Market Carrot Cash will become person keep-sakes as well as conversation starters successfully marketing Downtown San Leandro in a unique yet, effective way. Each tool will highlight the opportunity within Downtown San Leandro and the goal is to create an interest in the changes and developments happening throughout the area. Website With the completion of the DowntownSanLeandro.com website in 2008, this will bean amazing resource tool for the community, property owners and retail tenants. It will also be utilized to further push the "I am San Leandro" Campaign started in 2008, will be maintained to convey recent lease signings, store Consulting Services Agreement between February 1, 1UUy The Redevelopment Agency of the City of San Leandro and Main Street Property Services, Inc.--Exhibit A Page 3 of -14