10A Action 2009 0302 - Laserfiche WebLink

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Main Street Property Services, Inc. -Page 3 of 4 - February 20, 2009 The campaign elements and their respective cost, and the cost for consulting is as follows: Marketing -magnets, Farmers' Market promotion, ICSC give-a-ways 18,970 Website -maintenance and hosting 2,992 Consulting Services ($4,000/month) 68,000 Misc. publications, copies and mileage reimbursement 3,100 $93,061 The Consultant Services Agreement between the Agency and MSPS includes anot-to-exceed fee of $93,061. Exhibit A to the Agreement includes the Marketing Plan 2009-10, while Exhibit B includes the budget. The cost of this work is to be split equally between the Plaza Redevelopment Area and the Joint Redevelopment Area, as part of downtown is included in each of these areas. The fiscal year 2009-10 budget includes $128,000 for MSPS' consulting and marketing services which is sufficient to cover the cost of the agreement. MSPS is an important part of the City and Redevelopment Agency team that is working to improve the appearance, safety, walkability and retail offerings of Downtown San Leandro. To keep the City Council informed, staff will bring a Downtown San Leandro report to the Business and Housing Development Committee in April 2009 with information on first quarter 2009 activities related to the Downtown such as: the Downtown Farmers' Market, commercial facade program, capital improvements, DowntownSanLeandro.com website and MSPS' activities. An assessment of MSPS' performance will be made towards the end of this 17-month agreement to determine the value of continuing this marketing and consulting services agreement. Current City Council Policy -Not Applicable Previous City Council Actions - On January 16, 2007, the Redevelopment Agency approved a Consultant Services Agreement with Main Street Property Services, Inc. for the development of the 2007 Downtown Retail Strategy Implementation Plan and Design Guidelines and Principles. On February 4, 2008, the Redevelopment Agency approved a Consultant Services Agreement with Main Street Property Services, Inc. for the implementation of a 2008 Marketing Plan. The agreement expired on January 31, 2009. City Council Committee Review and Action -The Business Development Committee discussed the proposed project at their February 4, 2009 meeting and recommended Agency approval of an Agreement with Main Street Property Services, Inc. for the 2009-10 Marketing Campaign and Consulting Services. Applicable General Plan Policy -Not Required Permits and/or Variances Granted -Not Required