10A Action 2009 0302 - Laserfiche WebLink

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Main Street Property Services, Inc. -Page 2 of 4 - February 20, 2009 Accomplishments of 2008 include: • Direct mail to a target list of 425 potential retailers and brokers of: downtown-area maps, regional trade area maps, six people postcards, large poster. • Targeted mailing of dinner plates to 70 potential retailers. + A presence at the International Council of Shopping Centers (ICSC) Northern California Deal Making Conference and the ICSC Western Division Conference, and distribution of "We Are San Leandro" t-shirts. • Purchase of Farmers' Market shopping bags which were made available at the 2008 markets and will be available again in 2009. • Farmers' Market promotional event for potential retailers. • Development and maintenance of new DowntownSanLeandro.com website o Average weekly hits: 856 o Average pages per visit: 3 • Assistance with development of Downtown San Leandro Survey. Results to be presented to Business and Housing Development Committee on March 12, 2009. • Featured speaker at May 2008 Chamber of Commerce luncheon on Downtown Retail Trends. Speaker at Estudillo Homeowners Association meeting of October 2008, and follow up with residents interested in transforming Downtown San Leandro. • Design of banners for new light poles. • Property and business owner assistance: o With the on-going transformation of San Leandro Express Liquors to San Leandro Wine and Spirits; o Work with new property owner of the Sergio's building to divide the building, bring in needed utilities, attract new tenants, and leasing advice; and, o Review of estimated investment required and projected increase in rental revenue to assist in determining a strategy for the Masonic building. MSPS completed the projects included in last year's agreement with the exception of development of the way-finding program which was delayed due to City staff time constraints, and development of general marketing pieces such as banners, temporary window signs and brochures. The term of the 2008 agreement will be extended to allow completion of the above projects. A new, 17-month contractual services agreement with MSPS for continued implementation of the Downtown San Leandro marketing campaign and consulting services is recommended by staff. The Goals and Objectives of the agreement, included in the attached Marketing Plan, follow: The immediate goals for 2009 are to continue the implementation of the "I Am San Leandro " campaign to further promote awareness of the leasing opportunities available in Downtown San Leandro. With a new identity established in 2008 and capital investment which supports a more pedestrian friendly downtown, Downtown San Leandro will further establish itself as a community-gathering place. The "I Am San Leandro "campaign will continue as the foundation for advertising, press releases, brochures, community events, and the website. It is our objective to position Downtown San Leandro as the primary market area's best and most diverse resource for quality merchandise and services emerging within the next few years to prospective tenants and to work with interested property and business owners to provide the specialty retail experiences desired by the community.