ShorelineMarina Highlights 2009 1019

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Shoreline CAC July 29, 2009 Meeting Highlights Page ~5 so that their community is accessible via golf carts. There have been some waterfront developments that are served by water taxis. The future plan will need to be integrated and well-conceived so that it will be attractive and not spread too far apart where users of the future shoreline will be forced to drive. The goal will be to create a plan that will be attractive for persons to walk from amenity to amenity. • It was noted that the Group 7 plan caught the developer's attention in that the conference center was proposed at the former Boat Works site. They had not considered placing the conference center at that location. • Group 3 explained that after performing the exercise and providing input, the CAC now depends upon the development team's expertise to refine the proposed plans. The final plan must be comprehensive. It's phasing will be critical. The plan should be attractive enough for the right investors. It hopes the developers perform additional economic/feasibility studies so the final plan will likely be the right mix of new development and uses. • The developer explained that when a radius is drawn on a development site along the waterfront the market draw is limited since some of the radius is in the water and not inhabited or populated. General retail such as a grocery store will not likely work; the area will need more of mixture of restaurants to complement the successful Horatio's and EI Torito restaurants. • A 225 room hotel conference center with 72, 000 to 7 8, 000 square feet of banquet/restaurant would be a desirable addition to the shoreline area. • The shoreline is conveniently accessible from the Oakland Airport since there is direct freeway access withouf having to negotiate streets in Oakland. • The future shoreline development will likely benefit from the future Kaiser Permanente on Marina Boulevard. Its projected number of employees is approximately 3,000; many of them could come to dine in the shoreline area. B. Next Meeting Date. The next Shoreline Development CAC meeting date is scheduled for September 16, 2009. III. Public Comments • Would the off-street parking provided require a fee or would it be free? Fee- based parking was not considered; however in the future if it was necessary to charge for parking it would likely be adjacent to the proposed conference center. • It was recommended that the developer consider a yacht club with an Olympic- size swimming pool, full-service spa, and tennis courts. • It was also recommended that the future plans include a segment of the Bay Trail included through the opportunity area and connected to Oyster Bay Point regional Park to the north. • The feasibility of a hotel conference center was questioned. The question was based on the years of difficulty the Port of Oakland has had with Jack London Square. The Port has tried to make Jack London square a successful retail, service, and conference point however there is plenty of turnover and its seems to lack any momentum to sustain itself. In its past 20 year history its seems