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~^1 October -December 2009 Autographed Footballs Score Big During the fourth quarter of 2009, Main Street Property Services hand-delivered a special gift to targeted retailers and restaurateurs to generate interest in the development of Downtown San Leandro. Footballs autographed by Pete, the "I am San Leandro" spokesperson who plays the role of high school coach, were placed in display cases bearing the Downtown San Leandro logo and given to prospective tenants. This creative marketing approach was designed to show the uniqueness of Downtown San Leandro and encourage restaurants and retailers to tour the area. The footballs were very positively received, and to date eight of the recipients have toured the Downtown. The final two of the original ten footballs will be given out within the coming weeks. Pyzano's, an award-winning restaurant and one of the football recipients, is currently in lease negotiations for a location downtown, proving the effectiveness of this type of guerilla marketing tactic. Main Street continues to use similar guerilla marketing tactics to create excitement about developments in Downtown San Leandro. Fourth Quarter Marketing Recap Main Street Property Services has been busy creating and maintaining buzz about opportunities in Downtown San Leandro: • To continue the success of the letter writing campaign, Main Street Property Services has reached out to the San Leandro Chamber of Commerce by sending members the letter writing materials and encouraging them to participate. Letters from Chamber members in addition to community members will draw targeted retailers and restaurants to Downtown San Leandro. • The third magnet from the "I am San Leandro" campaign was mailed out in November. Sent through a drip system, the third magnet creates further excitement about Downtown San Leandro, as its recipients recognize a pattern and anticipate the next magnet in the series. Hundreds were sent out , to retail and restaurant prospects as well as retail brokers. The final three magnets of the series will be sent out in the coming months, beginning with the fourth in January. • The website received extra attention this quarter. There has been some growth in its numbers: the analytics show that there have been over 2,400 visitors throughout the quarter. Over the past six months, 89% of visitors have been new visitors, and the time they spend on the site is also steadily increasing. The numbers are expected to continue rising as Main Street plans to add to and improve the web site. l'riagre~ss Continues ko mare forward in the re~~italization ti~f tern-vntorvn San Leandro! Come expuriunce this Kro~win}; metrketplace as it contimics to be trantiforn~icd. Check out our website regularly for postings on the n~an}` retail opportunities available in Downtown San Leandro and to find information nn nt~~~r e_xcitin~, de~relopments taking place! ~?OGU~L~OGlrl2cS~A..~[iLEQ.fCA~.f''OtGDLt-ii • In addition to the magnet, Main Street also sent packages of Downtown San Leandro logo post- it notes to a list of selected brokers. These post-it packages promote the DowntownSanLeandro.com website and remind them to check things out. Main Street Property Services will continue to implement new creative strategies to draw more people to Downtown San Leandro. November Magnet (Left) v„~,~aT: ,,.~.mr~.~,~~.~,~~a_~ January Magnet (Right) e Gll GfYG{T: DO l fl Yf~O cv-~r,SawL ea~uGYD. r,D r w