RulesCommunications Highlights 2010 0323

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The Registrar of Voters has developed a tri-fold brochure that can be distributed at the public meetings. The brochure is still in draft form, and has been circulated among RCV stakeholders in Alameda County for their thoughts in providing improvements. The final version will provide a basic, step-by-step introduction to Ranked Choice Voting that will focus on helping voters to mark their ballots properly. Staff from the Registrar of Voters also is working with Alameda County Information Technology employees on creating visually compelling PowerPoint and Flash Media presentations that will help guide the public presentations. Registrar of Voters staff also has been working with counterparts in San Francisco and Pierce County, WA and has asked for their feedback on outreach materials to be used at public presentations, including brochures, PowerPoint and Flash Media presentations. The Registrar of Voters already has a long list of community contacts that can be tapped in arranging venues and gatherings for voter education presentations. These include contacts and community groups in non-English-speaking communities, as well as at high schools and colleges where young voters routinely are provided voter education presentations by staff from the Registrar of Voters. 5. Public Service Announcements The Alameda County Registrar of Voters will produce public service announcements to be played on local radio and televisions. The public service announcements will focus on notifying voters in Berkeley, Oakland and San Leandro of the launch of Ranked Choice Voting in those communities in November 2010 and on showing voters how to properly mark their ballots using RCV. The Public Service Announcements will include 15-, 30- and 60-second spots that are voice-only for radio and include video for television. The Registrar of Voters staff includes employees with broadcast/media experience who have done voice-over work in the past on Poll-Worker Training Videos and other projects. These employees can be utilized to perform the voice work for the audio and video Public Service Announcements. Furthermore, the Registrar of Voters staff includes employees who have worked in video production as well, and who have produced election-related videos on behalf of the ROV, including voter-education videos illustrating how to use Optical Scan voting equipment purchased by Alameda County in 2006. The Registrar of Voters has worked with outside video producers and with staff working in the Video Unit of the Alameda County District Attorney's Office to create videos. The District Attorney's Video Unit has expressed an interest in working with Registrar of Voters staff in producing a voter education video related to RCV, and in creating video footage that can be incorporated in a public service announcement about RCV that would be distributed to local television stations for public airing. Staff from the City of Oakland has also said that a production crew from the City's in-house cable-access television station, KTOP, can be Page ~ 7