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RulesCommunications Highlights 2010 0323
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RulesCommunications Highlights 2010 0323
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4/1/2010 4:26:19 PM
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CM City Clerk-City Council
CM City Clerk-City Council - Document Type
Committee Highlights
Document Date (6)
3/23/2010
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_CC Agenda 2010 0405
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\City Clerk\City Council\Agenda Packets\2010\Packet 2010 0405
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made available to produce voter-education videos and video public service <br />announcements. <br />Scripts for the audio and video public service announcements will be written by staff <br />from the Registrar of Voters office, and vetted by staff from Alameda County; staff and <br />elected officials from the cities of Berkeley, Oakland and San Leandro; officers from the <br />League of Women Voters Chapters in Berkeley, Oakland and San Leandro; and <br />community members interested in Ranked Choice Voting who participate in an advisory <br />committee formed in 2007 that is helping to plan the rollout of RCV in Alameda County <br />in 2010. <br />Scripts for the audio and video public service announcements also will be translated for <br />viewing by Chinese-language and Spanish-language voters, with the help of bilingual <br />staff members from the Registrar of Voters office who perform outreach to these non- <br />English-speaking communities. The translated scripts will be used to produce public <br />service announcements in these languages, which can be distributed to radio and <br />television stations that target Chinese-language and Spanish-language viewers. <br />The public service announcements will be distributed to radio and television broadcast <br />stations throughout the East Bay and the entire San Francisco Bay Area, with the help <br />of an extensive list of media contacts that has been compiled by the Registrar of Voters <br />office as part of its ongoing outreach efforts to engage the community in elections- <br />related matters. <br />The public service announcements would be distributed to radio and television stations <br />in the late summer or early fall of 2010, with the intention that the announcements air <br />during the six weeks preceding the November 2010 election. <br />6. Flash Media Presentation <br />The Alameda County Registrar of Voters is developing a Flash Media presentation to <br />explain the main concepts of Ranked Choice Voting, particularly how voters can mark <br />their ballots correctly, to go with the many other voter-education materials being <br />produced to help with the RCV rollout in November 2010. <br />Flash Media is a computer-based program that incorporates graphics and other eye- <br />catching visuals that will help explain the concepts of Ranked Choice Voting to the <br />voters. The presentation can include text or audio explanations, which can easily be <br />converted to help non-English-speaking voters. The presentation will be an ideal <br />feature at the public presentations the Registrar will organize with League of Women <br />Voters Chapters in Berkeley, Oakland and San Leandro, and other community groups. <br />Representatives of these League of Women Voters chapters have already pledged to <br />take part in organizing and leading public presentations, and are enthusiastic about the <br />Flash Media Presentation as a powerful tool in assisting with these presentations. <br />Page ~ 8 <br />
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