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processes. In addition, the role of the Ciry as Redevelopment Agency can be of <br />great value in achieving traffic, circulation, and parking improvements within the <br />Downtown. <br />Nonetheless, it is important that the private sector and residents under- <br />stand the limitations of the City -absent tax increment funds within the <br />redevelopment project areas or the allocation of General Fund dollars, there <br />is no immediate source of revenue to provide Downtown infrastructure <br />improvements. Also, the Ciry does not control the marketplace for com- <br />mercial rents, nor can government force private property building improve- <br />ments. <br />The City can, however, work toward consolidating its shopping areas <br />and minimize further retail erosion near the Downtown. Given the current <br />income structure of the surrounding neighborhoods, it is important that the <br />discretionary expenditures of Downtown San Leandro residents be targeted <br />as much as possible to the Downtown. Consequently, project approvals of <br />new or expanded commercial areas that might compete with downtown <br />should be discouraged. <br />The Chamber of Commerce and the Dosvntozvn Business Association <br />The role of the Chamber of Commerce and Downtown Business Asso- <br />ciation as advocates for Downtown San Leandro improvements and special <br />events is very important. Such advocacy roles can be augmented by the <br />surrounding neighborhood groups, whose best interests are clearly met in <br />effecting a more vital Downtown that serves their special retail needs. <br />Commercial Property Owners <br />Commercial property owner education and involvement in implement- <br />ing the Downtown Plan is essential. While vacancies are not signiFicant <br />within the Downtown, under-utilization of retail spaces and marginal ten- <br />ant placement in key buildings are evident, and not pedestrian friendly. Many <br />buildings are in need of repair, especially those that have second story ele- <br />ments. Given recent trends, some bank closures are ongoing, which could <br />put a number of very large buildings not normally suited for retail use on the <br />market. Mobilizing the property owners within the Downtown, even those <br />who are absentee, is critical to the property reinvestment necessary to at- <br />tract quality tenants. <br />The economics of commercial property upgrades are directly related to <br />rent structure. Currently, Downtown retail rents range from. less than $1.00 <br />per square foot for less desirable space to $2.00 - $2.50 per foot for prime <br />space. Retail tenants traditionally pay for a portion of tenant improvements <br />only; most building improvements are funded by the property owner. While <br />page 14 October 2000 San Leandzo Downtown Plan & Urban Design Guidelines <br />