Reso 2001-021 RDA 2001-003 - Laserfiche WebLink

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Signs Well detailed free-standing blade sign. Signs. Signs provide important in- formation and contribute to the overall vitality of the downtown. They are the principal means of communicating to pedestrians and drivers the activities, goods and ser= vices offered in the buildings. A building's architectural style, proportions, color, and materials should be considered when deter- mining asign type and location. Signs should be incorporated into a building's facade. Other al- ternative locations include awnings, windows and projecting signs. Signs should not obscure archi- tectural details on the building. Such details should be used to frame and design a building specific sign. Signs should be sized and ori- ented to function at an appropriate scale fox pedestrians and passing ve- hicles in the downtown. Signs in the downtown, should not function Wall mounted blade sign is visible from tzvo directions as long distance beacons. Internally illuminated signs (known as "canned signs"), should be discouraged. They appear mass produced and tend to detract from rather than add to the street charac- ter. Symbol signs, figures or shapes which reflect the business, such as a key or a shoe, can add to the charac- ter of a streetscape and are encour- aged. San Leandro Downtown Plan & Urban Design Guidelines October 2000 page 83 Awning incorporates sign and lighting