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III. ECONOMIC OVERVIEW AND DESCRIPTION OF EXISTING ENVIRONS <br />A. Revitalization of the Project Area <br />The San Leandro Redevelopment Agency has identified economic development/public <br />improvements as one of its major objectives for its portion of the Redevelopment Plan <br />for the Alameda County-City of San Leandro Redevelopment Project Area. To this end, <br />the Agency has invested in the Marina Boulevard area, including land acquisition and <br />assembly, assistance with remediation of hazardous waste, encouraging desired <br />development through development agreements, actively marketing properties in the <br />area, and providing public improvements in the form of street widening. The area has <br />historically been dominated by industrial uses. Marina Boulevard has been one of the <br />Agency's priority projects for economic development of the Project Area, through <br />creation of afreeway-oriented auto mall and highly visible regional retail center. <br />However, much of Marina Boulevard is not visible from the Interstate 880 freeway. <br />There is less incentive for major investment further from the freeway on Marina <br />Boulevard, particularly at the site that is subject to this reuse valuation. The property in <br />question is not as desirable, on its own, as an automobile dealership site because its <br />accessibility is hindered by railroad tracks and BART tracks on two sides. The <br />Developer, who previously developed certain parcels on the Marina Auto Mall, <br />approached the Agency about development of the site. Subsequently the Agency <br />evaluated the proposal, selected the Developer and entered into an MOU with the <br />Batarse Family Trust, U.T.A. to negotiate a DDA for the project. <br />B. Description of Existing Environs <br />The Site is located one half mile from Interstate 880 on Marina Boulevard. The area <br />includes a mix of commercial, industrial, and residential uses. Portions of Marina <br />Boulevard have already been redeveloped into portions of the auto mall, as well as retail <br />outlets. In some cases, the existing mix of residential with industrial sites includes <br />adjacent incompatible uses. Many of the homes and older commercial outlets along <br />Marina Boulevard are not well maintained. <br />Conley Consulting Group Page 10 of 22 <br />9-9 Bartarse Reuse 10300.006 v5 September, 2001 <br />