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In general, bike path undercrossings, although none is proposed in San Leandro, require <br /> special attention because they can be perceived as unsafe areas by some bicyclists, particularly <br /> after dark. Any undercrossing over 50 feet in length should be lighted, and all approaches to <br /> the undercrossing should provide the bicyclist a clear view all the way through the <br /> undercrossing. Undercrossings should be designed to avoid areas off the path where people <br /> can loiter. <br /> The Police Department may have to be provided with special vehicles (such as trail bikes) for <br /> patrolling the bike paths. It is estimated that one hour of additional police manpower is <br /> required for every 5 miles of bike path. The San Leandro Police Department already has <br /> bicycle officers. <br /> 5.2 Marketing Strategy <br /> This section addresses actions a local jurisdiction may take to increase awareness.and use of its <br /> bikeway system. Increased commuter bicycling is often one of the goals of a local Trip <br /> Reduction Ordinance (TRO) or a Transportation Demand Management (TDM) program. One <br /> of the first steps is to identify and contact those local organizations or departments which have <br /> mutual interests in promoting bicycling, such as a health organization like the American Lung <br /> Association. Not only will this coordination help gather resources and support, it will also <br /> help identify innovative techniques which have been proven successful in the past. <br /> Some common marketing techniques are described below. <br /> Bikeway Identity <br /> A logo for the proposed bikeway system should be developed and signed relatively <br /> inexpensively on existing segments to raise the visibility of the effort. This identity would be <br /> • used on all bikeway signs, brochures, maps, and other materials. The logo will help define the <br /> bikeway.routes as a cohesive system rather than a series of disconnected routes. The design <br /> may be accomplished through a contest involving local schools and bicycle clubs, with a prize <br /> awarded to the winner. Directional, informational, and warning signs should conform to <br /> 58 <br />