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Caltrans Chapter 1000 and the Manual of Uniform Traffic Control Devices unless superseded <br /> by City guidelines. <br /> Maps and Brochures <br /> Maps of the existing bikeway system should be produced by the City, possibly aided by <br /> advertising revenues from local bike shops and other retailers. The map should be small (8 <br /> 1/2" x 11 ") and inexpensive to reproduce and update, and it should include safety and other <br /> information (such as City numbers to call with maintenance problems). The maps should be <br /> distributed to all local bike shops, libraries, schools, and major employers. <br /> Brochures on bikeway improvements and requirements are also effective education and <br /> marketing strategies. The City of Portland produces brochures on bicycle parking <br /> requirements for local employers and bicyclists alike. Other specialty brochures might cover <br /> steps neighborhoods and elementary. schools can take to improve bicycling conditions, or <br /> introduce types of incentive programs employers can offer to encourage employees to bicycle <br /> to work. <br /> • <br /> Bicycle Safety Program <br /> Bicycle safety programs, recommended as part of the proposed system (section 3.3), can also <br /> benefit marketing efforts. By educating the public about riding safely and properly, the City <br /> would be promoting bicycle riding in a positive manner. The City currently has a pedestrian <br /> safety program that includes bicycle education classes for elementary school children, <br /> increased police enforcement on reckless and unlicensed driving, and traffic engineering <br /> improvements. <br /> 59 <br />