Agmt 2000 Godbe Research & Analysis

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Personnel Biographies data analysis and sample design. With an understanding of the psychological dynamics that • underlie survey responses and consumer behavior, she is a valuable member of our research team. Ms. Fine is also skilled in a number of cutting -edge research techniques, including Internet surveys and advertisement copy testing. Her most recent international project for Hewlett - Packard required the survey instrument be made available in three languages and across multiple channels. Her research provided the company with information to assist their inter- nal communications staff during the transition from Hewlett- Packard to Agilent'I'echnolo- gies, as well as future communication needs. In addition, she has presented market research techniques to our corporate clients. Ms. Fine has an extensive background in research, research methodology and advanced sta- tistical techniques. Prior to joining GRA, she conducted research at four universities and in two countries. She received her B.A in psychology from the University of California, Santa Barbara and her M.A in Social Psychology from New York University. While at New York Uni- versity, she gave lectures on Research Methods and Social Psychology Her primary academic interests included decision making, attitudes, group dynaznics, cultural differences, social cognition, and statistics. Her specific research projects included research on information - seeking strategies and cultural differences in self- concepts Senior Research Analyst Richard Sarles Mr. Sarles has comprehensive experience in experimental research design and quantitative and qualitative data analyses. At GRA, he is responsible assisting GRA's staff with proposals and report writing, sample and questionnaire design as well as data processing. His experi- ence with a wide variety of clients includes work for local and regional government agencies, corporate clients and non -profit organizations. 71vo of Mr. Sarles' most recent projects combine elements of traditional market research with customer satisfaction. These projects, one for the City of San Jose and one for the Peninsula Library System, have embraced a difficult challenge in hopes of understanding how tradi- tional library services can be marketed to communities in the age of the Internet. Mr. Sarles' recommendations will be distributed to over 200 libraries in California over the next 6 months and he will accompany Mr. Godbe around the state to present his research and share his expertise an this issue. Prior to joining GRA, Mr. Sarles received his B.S. in Psychology from the Illinois State Uni- versity, graduating with summa cum laude honors. He also received his M.S. in Experimen- tal Psychology from Illinois State University with magna cum laude honors. His primary academic interests included interpersonal communication, social-sexual behavior, and sociobiology. Specifically; Mr. Sarles specialized in research conceming sexual harassment at the organizational, situational, and intrapersonal level. rt GN ofsm, Leandro Gabe Research & Analysis Godbe!lseuel t Wirth Pages