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San Leandro L1NR5 2010 Shuttle RiderSurvey <br /> How Heard about LINKS Shuttle <br /> Shuttle riders are most likely to become aware of the LINKS shuttle because they saw it going <br /> by (48 %). Nineteen percent heard about it through a coworker and 13% learned of the shuttle <br /> from their employer. Compared to previous years, in 2010 respondents are much more likely to <br /> say they saw the shuttle going by, less likely to learn about it at work. Table 13 shows how <br /> people hear about LINKS. <br /> Table 13 — How Heard about LINKS <br /> Percent <br /> Saw it going by 48% <br /> Coworker 19% <br /> Other 16% <br /> Employer 13% <br /> Newspaper 2% <br /> Internet 2% <br /> Total 100% <br /> Of further interest for outreach efforts, 88% said their primary language is English, 9% said <br /> Spanish, and 3% said `other," usually Cantonese. <br /> Spare the Air Days <br /> Nearly nine out of ten respondents (86%) said they were aware of Spare the Air Days, more than <br /> in previous years. Among this group. 46% said they used the LINKS shuttle because of Spare <br /> the Air Days. People may ride the LINKS shuttle regardless, however. <br /> Valerie Brody Consulting October 2010 <br />