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WEST SAN LEANDRO SHUVI LE BUSINESS IMPROVEMENT DISTRICT ANNUAI. REPORT F1' 2010-11 ANNUAL REPORT OF THE WEST SAN LE''ANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT FOR FISCAL YEAR 2010 -11 Executive Summary & Recommendation On November S. 2010. the Advisory Board worked in conjunction with City staff and the Executive Director of the San Leandro Transportation Management Organization (SLTMO) w complete a review of the Annual Report of the shuttle service (LINKS) supported by the West San Leandro Shuttle Business Improvement District (BID). The Annual Report includes a brief history of LINKS and the BID. ridership statistics, its current and planned operations. a review of FY 2009 -10 expenditures, a review of the recommended budget for FY 2010-11. and a review of the proposed 1311) assessment for FY 2010 -11. After a comprehensive study of LINKS, the Advisory Board recommends the following to continue operations and improve the financial performance of the shuttle: I. It recommends conducting the LINKS Rider Survey. Funding is included in the FY 2010 -11 budget. 2. It recommends continued outreach and marketing to keep the business community informed of the shuttle service. The Executive Director shall continue to market the program to companies in the BID area using a wide variety of marketing and communication efforts. 3. It recommends that the SLTMO and staff work with the Metropolitan Transportation Commission (MTC) in receiving the full amount of the awarded Lifeline Grant funding for LINKS. The funding awarded was $405,000; however MTC is using a methodology that limits the amount to be reimbursed. Staff should work with MTC to extend the grant term or increase the reimbursement percentage to allow full recovery of grant funds awarded. 4. It recommends the SLTMO continue to pursue additional gram funding for FY 2011- 12 and beyond. such as the Transportation Fund for Clean Air (TFCA) grant funding administered by the Alameda County Congestion Management Agency (ACCMA). 5. Due to the current economic conditions. the Advisory Board recommends maintaining the BID base fee rate of $25.00 and the per - employee assessment rate of $10.33 in FY 2010 -11. Although Consumer Price Index (CPI) adjustments are allowable. the 1311) rates have remained unchanged since FY 2005 -06. LINKS Shuttle Program History In 2001. in response to a shortage of public transportation in San Leandro and an expressed desire for adequate public transportation by the West San Leandro business community, the Redevelopment Agency of the City of San Leandro (Agency) partnered with the Chamber of Commerce and the San Leandro Industrial Roundtable to provide a shuttle service. known I (Page