8C Consent 2010 1206 - Laserfiche WebLink

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WEST SAN LEANDRO SHUTTLE BUSINESS IMPROVEMENT DISTRICT ANNUAL REPORT FY 2010 -11 LINKS Shuttle Ridership LINKS ridership in FY 2009 -10 totaled 142.507. Ridership statistics since LINKS inception are included in Exhibit A. Ridership appeared to maintain a steady number close to last fiscal year's ridership of approximately 145.000. The ridership figure is expected to remain steady or increase since AC Transit bus services was cut or reduced in December 2009 to the West San Leandro area specifically Davis Street and Doolittle Drive. LINKS serves as vital connection for employees from BART to their places of employment on Davis Street. Doolittle Drive. Farallon Drive. Fairway Drive. Wicks Boulevard, and Alvarado Street. LINKS Operation for Fiscal Year 2009 -10 LINKS continued operations with two 32- passenger unleaded gasoline- fueled buses from 5:45 a.m. to 9:45 a.m. and 3:00 p.m. to 8:00 p.m., five days a week (Monday— Friday). LINKS service consists of a 6.25 mile loop through the central and western areas of San Leandro bounded by Davis Street on the north. Doolittle Drive on the west. Farallon Drive on the south and San Leandro Boulevard on the east. See Exhibit 13, the route map. The 23 stops along the route are at easily accessible sites of major employers, with each nin originating and terminating at the Downtown San Leandro BART station on San Leandro Boulevard. All in all. the LINKS service was designed to coordinate with other public transit services (AC Transit and I3ART) to encourage commuters to leave their cars at home and to provide comprehensive service to commuters. Marketing and outreach efforts continued in both English and Spanish brochures. The brochures were provided to companies that requested them for their employees. The LINKS website (www.sanleandrolinks.com) continues with relevant information. LINKS Proposed Operations for Fiscal Year 2010 -11 To be proactive in providing a high level of service to the riders and employers along the LINKS service area, a ridership survey was budgeted for in FY 2010 -11. The survey was recently conducted the week of September 27, 2010. A few highlights of the 200 riders surveyed were: 1. Three - quarters of the riders use LINKS to commute to work: 2. Two- thirds of them live in San Leandro or Oakland: and 3. Four - fifths of them ride LINKS every day. The rider survey is a valuable tool in measuring ridership satisfaction, providing information to possibly improve the shuttle service. and providing required data and findings to agencies that award grant funding using ridership survey information, such as the ACCMA and MTC. The last ridership survey was conducted in 2008. To promote LINKS. continued outreach and marketing will be performed. The budget includes funding for marketing and advertising. This funding can be used for various marketing and communication efforts to inform employers and their employees of the benefits and convenience of using the LINKS Shuttle. 3IPage