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were low- to moderate - income San Leandro residents and /or employed in the City. • In June 2010, the Agency and City conducted its annual Post - Purchase Workshop targeting existing homeowners and /or loan recipients under the First Time Homebuyer Loan and Inclusionary Housing /Below Market Rate Ownership Programs and educating them about the program regulatory requirements (i.e., resale restrictions) and how to successfully maintain their homes. LOOKING AHEAD: PROGRAM CONTINUATIONS AND CHANGES In Fiscal Year 2010 -11, the following programs are being pursued in addition to the continuation of the projects mentioned in the previous Economic Development and Commercial Revitalization section: Overall • The Agency will intensify work on the marketing of San Leandro and creating a coherent message about San Leandro being a great place to live, work and play. This includes the creation of additional marketing materials and improvements to the Agency's website. Joint Project Area • The Agency will continue working with Madison Marquette on the redevelopment of Bayfair Center, specifically as it relates to implementation of the Transit Oriented Development Strategy and an Expansion Parcel Study for an underutilized 2.5 acres site. West San Leandro /MacArthur Boulevard Project Area • The Agency continues to work on development of a 375k sq. ft. retail center is planned for the northern half of the Kaiser Medical Center site, however, development of the retail portion of the project is currently on hold due to the economy. • Agency staff will begin planning for the development of a Marina Boulevard Specific Plan to coordinate planning along a crucial connection between the Kaiser Medical Center and the shoreline. • Agency will continue work on establishment of a Business Assessment District to construct Eden Road, currently a dirt road, to improve traffic circulation in the Davis /Doolittle intersection and provide necessary access to currently blighted properties.