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MINUTES Page 13 <br /> City of San Leandro City Council and San Leandro Redevelopment Agency Joint Meeting — February 7, 2011 <br /> The City Council approved this recommendation. <br /> c. Acknowledge the formation of a working group to provide input on the Branding <br /> and Marketing Strategy with no more than 5 members representing the Chamber <br /> of Commerce. <br /> Mr. Hollister reported a concern expressed by members of the Council that the <br /> Chamber of Commerce would have an overabundance of representation on the <br /> proposed working group. He stated that the intent was to have inclusionary <br /> membership, and that members of the group did not necessarily need to be <br /> representatives from the Chamber. Mr. Hollister stated that staff recommends <br /> acceptance of the Committee's recommendation. <br /> Public Comments on Item 8.C.2.: <br /> Dave Johnson, President and CEO, San Leandro Chamber of Commerce, <br /> addressed the City Council, commenting on the increase in partnering between <br /> cities and their Chambers of Commerce. Mr. Johnson commented on the great <br /> cross - section of businesses in San Leandro and the purpose of the branding and <br /> marketing campaign, which is to determine how best to grow and market our <br /> businesses. <br /> End of Public Comments on Item 8.C.2. <br /> Members of the Council asked for clarification regarding the nature of the <br /> working group, the group's composition, and the appointment process. <br /> Business Development Manager Cynthia Battenberg described the group as a <br /> business working group, consisting of community members and stakeholders, as <br /> well as staff members. A branding and marketing expert would provide <br /> facilitation to the group in developing the branding and marketing strategy. Ms. <br /> Battenberg indicated that each Councilmember would identify two individuals to <br /> participate on the group; and the Chamber of Commerce would have no more than <br /> five members, including representatives from the AutoMall Dealers Association, <br /> Bayfair Mall, and San Leandro by Design. Representation across age groups is <br /> important, in order to most effectively utilize social media. <br /> • Minute Order No. 2011 - 040, Motion Revising Recommendation to <br /> Change Composition of Working Group. <br /> The City Council revised the recommendation to change the <br /> composition of the working group, as follows: <br /> 1) Each Councilmember to recommend 2 individuals; <br /> 2) No more than 5 members recommended by the Chamber of <br /> Commerce; and <br /> 3) 4 staff members <br />