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(including third parties) or any damage to any real or tangible personal property <br /> (including the personal property of third parties), except to the extent caused by the <br /> willful misconduct of any Customer Party. <br /> 9.2. Indemnification by Customer. Subject to Section 8.3, the Customer hereby agrees to <br /> defend and indemnify Redflex and its affiliates, shareholders or other interest holders, <br /> managers, officers, directors, employees, agents, representatives and successors, <br /> permitted assignees and all persons acting by, through, under or in concert with them, or <br /> any of them (individually a "Redflex Party" and collectively, the "Redflex Parties ") <br /> against, and to protect, save and keep harmless the Redflex Parties from, and to pay on <br /> behalf of or reimburse the Redflex Parties as and when incurred for, any and all Losses <br /> which may be imposed on or incurred by any Redflex Party arising out of or in any way <br /> related to (a) any material misrepresentation, inaccuracy or breach of any covenant, <br /> warranty or representation of the Customer contained in this Agreement, (b) the <br /> negligence or willful misconduct of the Customer, its employees, contractors or agents <br /> which result in death or bodily injury to any natural person (including third parties) or <br /> any damage to any real or tangible personal property (including the personal property of <br /> third parties), except to the extent caused by the willful misconduct of any Redflex <br /> Party, (c) any claim, action or demand not caused by Redflex's failure to perform its <br /> obligations under this Agreement, or (d) any claim, action or demand challenging the <br /> Customer's use of the Redflex System or any portion thereof, the validity of the results <br /> of the Customer's use of the Redflex System or any portion thereof, or the validity of the <br /> Citations issued, prosecuted and collected as a result of the Customer's use of the <br /> Redflex System or any portion thereof. <br /> 9.3. Indemnification Procedures. In the event any claim, action or demand (a "Claim ") in <br /> respect of which any party hereto seeks indemnification from the other, the party seeking <br /> indemnification (the "Indemnified Party") shall give the party from whom <br /> indemnification is sought (the "Indemnifying Party ") written notice of such Claim <br /> promptly after the Indemnified Party first becomes aware thereof; provided, however, <br /> that failure so to give such notice shall not preclude indemnification with respect to such <br /> Claim except to the extent of any additional or increased Losses or other actual prejudice <br /> directly caused by such failure. The Indemnifying Party shall have the right to choose <br /> counsel to defend such Claim (subject to the approval of such counsel by the <br /> Indemnified Party, which approval shall not be unreasonably withheld, conditioned or <br /> delayed), and to control, compromise and settle such Claim, and the Indemnified Party <br /> shall have the right to participate in the defense at its sole expense; provided, however, <br /> the Indemnified Party shall have the right to take over the control of the defense or <br /> settlement of such Claim at any time if the Indemnified Party irrevocably waives all <br /> rights to indemnification from and by the Indemnifying Party. The Indemnifying Party <br /> and the Indemnified Party shall cooperate in the defense or settlement of any Claim, and <br /> no party shall have the right enter into any settlement agreement that materially affects <br /> the other party's material rights or material interests without such party's prior written <br /> consent, which consent will not be unreasonably withheld or delayed. <br /> 9.4. LIMITED LIABILITY. Notwithstanding anything contrary in this Agreement, neither <br /> party shall be liable to the other, by reason of any representation or express or implied <br /> warranty, condition or other term or any duty at common or civil law, for any special, <br /> incidental, indirect, consequential or punitive damages however caused and on any <br /> theory of liability arising out of or relating to this Agreement, except and only to the <br /> extent expressly authorized for in Provision 12.19 entitled "PREVAILING PARTY" of <br /> this Agreement. In the event of any breach of this Agreement, however, the non - <br /> breaching party is entitled to recover expectation damages from the breaching party, <br /> which are defined as the amounts that non - breaching party would have received under <br /> 13 <br />