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1 <br /> COUNCILMEMBERS HANDBOOK t APPENDIX H <br /> CITY OF SAN LEANDRO <br /> GUIDELINES REGARDING THE USE OF SOCIAL MEDIA <br /> Purpose of the Guidelines: <br /> To provide guidance to City Councilmembers when a Councilmember is maintaining an <br /> individual Social Media site. When used effectively, Social Media can function as a tool to <br /> provide content to the public about City topics and services, leading to a more responsive and <br /> transparent government, citizen engagement, and a higher level of public confidence. <br /> Definition: <br /> Social Media and Web 2.0 are terms used interchangeably to refer to activities that integrate <br /> technology, social interaction and content creation. Social Media allows people to generate, <br /> organize, share, edit and comment on web content through several means. Examples of Social <br /> Media sites include Facebook, Twitter, MySpace, YouTube, Flickr, and blogs. <br /> Guidelines: <br /> Creation of a Social Media Site <br /> • Each City of San Leandro Councilmember managed Social Media site should include an <br /> introductory statement that clearly specifies the purpose and scope of the City <br /> Councilmember's Social Media site. For example, a Councilmember's individual <br /> Facebook page should be clearly distinguishable from the Councilmember's campaign <br /> Facebook page. <br /> • Any Social Media site maintained by an individual City Councilmember or his or her <br /> campaign must include a disclaimer providing that the site is the individual site of the <br /> Council Member (or Councilmember's campaign) and is not an official Social Media site <br /> of the City. Where possible, all individual Council Member Social Media sites should <br /> provide a link back to the official City of San Leandro website when content or <br /> comments posted on the page relate to City sponsored events and/or topics. The official <br /> City of San Leandro website will remain the City's main web presence. <br /> • Councilmember Social Media sites should not use any official City logo or letterhead. <br /> • Councilmembers should be aware and diligent in the management of their Social Media <br /> Sites to avoid violating the Brown Act; Social Media sites should not be used as <br /> communication tools for a majority of Councilmembers to create a collective concurrence <br /> on a topic or item that is before the City Council for consideration or within the City <br /> Council's subject matter jurisdiction. <br />