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COUNCILMEMBERS HANDBOOK APPENDIX H <br />CITY OF SAN LEANDRO <br />GUIDELINES REGARDING THE USE OF SOCIAL MEDIA <br />Purpose of the Guidelines: <br />To provide guidance to City Councilmembers when a Councilmember is maintaining an <br />individual Social Media site. When used effectively, Social Media can function as a tool to <br />provide content to the public about City topics and services, leading to a more responsive and <br />transparent government, citizen engagement, and a higher level of public confidence. <br />Definition: <br />Social Media and Web 2.0 are terms used interchangeably to refer to activities that integrate <br />technology, social interaction and content creation. Social Media allows people to generate, <br />organize, share, edit and comment on web content through several means. Examples of Social <br />Media sites include Facebook, Twitter, MySpace, YouTube, Flickr, and blogs. <br />Guidelines: <br />Creation of a Social Media Site <br />• Each City of San Leandro Councilmember managed Social Media site should include an <br />introductory statement that clearly specifies the purpose and scope of the City <br />Councilmember's Social Media site. For example, a Councilmember's individual <br />Facebook page should be clearly distinguishable from the Councilmember's campaign <br />Facebook page. <br />Any Social Media site maintained by an individual City Councilmember or his or her <br />campaign must include a disclaimer providing that the site is the individual site of the <br />Council Member (or Councilmember's campaign) and is not an official Social Media site <br />of the City. Where possible, all individual Council Member Social Media sites should <br />provide a link back to the official City of San Leandro website when content or <br />comments posted on the page relate to City sponsored events and /or topics. The official <br />City of San Leandro website will remain the City's main web presence. <br />• Councilmember Social Media sites should not use any official City logo or letterhead. <br />• Councilmembers should be aware and diligent in the management of their Social Media <br />Sites to avoid violating the Brown Act; Social Media sites should not be used as <br />communication tools for a majority of Councilmembers to create a collective concurrence <br />on a topic or item that is before the City Council for consideration or within the City <br />Council's subject matter jurisdiction. <br />