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COUNCILMEMBERS HANDBOOK <br />APPENDIX H <br />Facebook page. When participating in a group blog or on -line newspaper, a profile page <br />is normally provided. If possible, the profile should contain the same introductory <br />statement. <br />• Any Social Media site maintained by an individual City Councilmember or his or her <br />campaign, including group environments, must include a disclaimer providing that the <br />site is the individual site of the Council Member (or Councilmember's campaign) and is <br />not an official Social Media site of the City. Where possible, all individual Council <br />Member Social Media sites should provide a link back to the official City of San Leandro <br />website when content or comments posted on the page relate to City sponsored events <br />and/or topics. The official City of San Leandro website will remain the City's main web <br />presence. <br />• Councilmember Social Media sites should not use any official City logo or letterhead. <br />• Councilmembers should be aware and diligent in the management of their Social Media <br />Sites to avoid violating the Brown Act; Social Media sites should not be used as <br />communication tools for a majority of Councilmembers to create a collective concurrence <br />on a topic or item that is before the City Council for consideration or within the City <br />Council's subject matter jurisdiction. <br />All City Councilmember Social Media sites must clearly indicate that any content posted <br />or submitted for posting may be subject to public disclosure under federal and state <br />public records laws. City Councilmember Social Media sites should also provide that <br />rights are reserved to restrict or remove any content that the Councilmember deems, in <br />his or her sole discretion, to be in violation of copyright and/or trademark law, or the <br />intellectual property rights of any third party, or poses a threat to the City's technology <br />system or its security. <br />City Councilmember managed Social Media sites may be subject to public records and <br />records retention laws, such that content posted on the City Councilmember's Social <br />Media site may be a public record. Many Social Media sites provide the ability to email <br />daily and/or weekly digests to the site administrator. If at all possible, these digests <br />should be setup and the email should be saved to comply with public records and records <br />retention laws, policies and procedures. In all other instances, retention must be <br />maintained consistent with the particular Social Media site's particular terms of service. <br />For example, if a Social Media Site allows access to the last six months of content and <br />comments, the retention of that data shall be six months. <br />Posting and Maintenance of the Social Media Site <br />• Consideration should be given that most social networking websites permit and invite <br />responsive posts by readers. Allowing interactive, responsive posting can be of great <br />benefit to the City in that it offers a channel for persons to provide feedback and <br />suggestions. If a City Councilmember Social Media site allows comments, the following <br />disclaimer should be visible on the site: "Comments posted to this page will be <br />