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MANAGEMENT'S DISCUSSION AND ANALYSIS • The Agency also began working with OSIsoft, a local software company on a proposal to license existing City conduit for the installation of a fiber optic loop throughout approximately 10 miles in the City. The fiber loop will be a business attraction tool, allowing the City's industrial properties to be re- purposed as high -tech and clean -tech business locations. • The Redevelopment Agency continued to assist the Chamber of Commerce with their business development programs. The Agency sponsored the Chamber's San Leandro by Design events, an initiative to engage the community in dialogue related to the future of our City, their community fair, and supported enhancement of their website. • The Redevelopment, Agency sponsored a Global Access Forum on May 20th which was attended by approximately 100 business and municipal leaders from throughout the Bay Area. The Forum brought together professionals from Ex -Im Bank, the Small Business Administration and the U.S. Department of Commerce to educate local companies on how to export goods and services to foreign markets. Plaza Project Area • Financial Overview: Tax increment revenue in the Plaza Project Area was $2.2 million in fiscal year 2010 -11, down 1.2% from the previous fiscal year. Expenditures for the Project Area for 2010 -11 were $1.0 million. $13.0 million of the Agency's total long- term obligation is attributable to the outstanding principal on the 2002 Tax Allocation Bonds issued for capital improvements in the Plaza Project Area. $375,000 in bond proceeds remain and will be primarily used to purchase 262 Davis Street in order to develop Town Hall Square (see below). • The Agency assisted the owners of the historic Best Building on East 14` Street with improvements to the building's signature clock, using funds from the Commercial Rehabilitation Program. • Also under the Commercial Rehabilitation Program, the Agency supported a project at the Liberty Tax building on East 14` Street. The project involved new paint and window improvements that restored and highlighted the art-deco elements of the building's design. • Implementation of Downtown San Leandro's "We Are San Leandro" marketing campaign continued. Four new people postcards, spotlighting some of the key players in Downtown, were distributed to hundreds of potential retail tenants and real estate professionals. Staff continued targeted outreach to numerous potential retail tenants and tabled at ICSC events to promote opportunities in Downtown San Leandro. • Agency staff served on the Downtown Association board and the Agency assisted the Downtown Association in holding the I I th annual Sausage & Suds event on October 3, 2010, the second annual "It's a Wonderful Night" holiday celebration in the new Joaquin Plaza on December 3, 2010, the second annual Bike SL event on June 12, 2011. These events brought thousands of people downtown for entertainment, activities and dining. 7