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Element of the General Plan and other applicable policies of the General Plan, and is compatible with surrounding development. Staff is submitting General Plan Conformance policies below as examples of how the proposed development would be consistent with existing city policies and plans including the TOD strategy. Planned Development Permit As mentioned above, the City of San Leandro Zoning Code (Article 10) provides a mechanism through the Planned Development (PD) zoning process to allow the creation of a new district composed of customized development standards that reflect the local character and neighborhood form while meeting the special attributes of the subject parcel. This ensures that such land uses and new structures are compatible with the surrounding context are developed in an orderly manner and with high quality urban design. In this case the Planned District creates the zoning and development standards and the Planned Development Permit approves the project uses, site plan, and architectural design. General Plan Conformance General Plan Policies which encourage this type of development are: 6.01 DOWNTOWN PLAN In accordance with the adopted Downtown Plan and Urban Design Guidelines and the Downtown San Leandro Transit Oriented Development Strategy, ensure that new Downtown Development is attractive and creates an image conducive to revitalization. 6.02 RETAIL - SERVICE IMPROVEMENTS Develop and implement business development strategies that improve the mix of retail and service businesses Downtown, with an emphasis on higher -end retail shops, sit -down restaurants, and entertainment uses. 6.05 PEDESTRIAN - FRIENDLY ENVIRONMENT Provide public and private improvements that create a safe, friendly, and pleasurable environment for pedestrians in Downtown. 6.06 URBAN DESIGN Promote quality Downtown architecture that is well articulated, enhances the pedestrian setting, preserves the City's architectural heritage, and fits in with the scale and texture of existing historic structures. Discourage "franchise architecture" that will distract from creating a unique and distinctive Downtown setting. 8.05 NEIGHBORHOOD SHOPPING CENTERS Promote reinvestment in the City's viable neighborhood shopping centers, with an emphasis on new retail uses that serve the adjacent neighborhoods and contribute to the overall vitality of the centers. 8.09 -C: East 14th Street Zoning Changes Planning Commission Staff Report April 19, 2012 PLN2011 -00039 - Village Marketplace Page 4 of 6