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File Number: 12 -179 <br />of this policy, a banner of a "commercial nature" is one which directs attention to a commodity, <br />product, service, attraction, or event that is sold or offered for sale or for a charge by a <br />commercial enterprise or which in any way promotes a commercial enterprise or its products. <br />A "commercial enterprise" is an institution, business, or enterprise conducted for profit. <br />This prohibition shall not apply to banners announcing a community, charitable, or non - profit <br />event which is jointly sponsored by a commercial enterprise and displaying on such banner <br />the identification of such commercial enterprise solely by name and /or trademark. Banners <br />shall be permitted only for events and programs that celebrate and /or increase awareness of <br />a significant occasion. Organizations must demonstrate how the proposed banners are linked <br />to a comprehensive public relations or marketing program that serves the same purpose for <br />which the banners are requested. <br />In the event that a commercial enterprise wishes to have a sponsorship logo or company <br />name on its banners, it shall be limited to no more than twenty -five percent (25 %) of the total <br />banner, with all lettering on the banner maintained at an equal size ratio. <br />The City shall not endorse or oppose political or religious viewpoints in the implementation of <br />this policy and, as such, overhead or decorative banners of a political or religious nature shall <br />not be installed in the City of San Leandro. For the purpose of this policy, a banner of a <br />"political or religious nature" is a banner that supports or opposes a candidate, issue or cause, <br />or which advocates or opposes a religion, political position or belief. <br />Decorative banner installations shall only be permitted on light poles that are City -owned and <br />without signal light standards. Such banner installation requests shall also be restricted to <br />locations and time frames that do not interfere with the City's ongoing decorative banner <br />installation schedule. Overhead banner requests shall only be permitted in one area of the <br />City on East 14th Street (between Estudillo Avenue and Joaquin Avenue). The City may elect <br />to remove any and all banners at its own discretion. Any exceptions to this policy will be at <br />the discretion of the City Manager. <br />Any entity requesting installation of overhead or Decorative banners shall request the City's <br />approval of such installation by submitting a "Request for Authorization for Temporary Banner" <br />application for overhead banners, or letter of agreement between the requestor and the City <br />for Decorative banners. <br />41.8.111: COMMEMORATIVE OR CELEBRATORY DECORATIVE BANNERS FOR <br />COMMERCIAL INTERESTS Upon request by a San Leandro commercial interest, such as a <br />corporation or company, the City Manager may approve the installation of commemorative or <br />celebratory decorative banners in recognition of a milestone anniversary or receipt of special <br />recognition by the commercial interest. Commemorative or celebratory decorative banners <br />shall comply with all rules and regulations within this Chapter. <br />41.8.115: FINANCIAL. The financial responsibility of each entity requesting to install banners <br />shall be as follows: <br />(a) Overhead Banner. An installation fee for each overhead banner will be assessed as <br />provided for in §6.4.100 of the San Leandro Administrative Code. The requesting <br />City of San Leandro Page 2 Printed on 511512012 <br />