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In order to have the San Leandro Downtown PBID or CBD formed in time for the desired <br />completion of the 2013 -14 fiscal year, the entire public hearing /assessment ballot proceeding <br />will need to be completed by July 2013. In terms of qualifications, please consider the following <br />relevant facts: <br />• New City America has formed 62 districts throughout the United States over the past 15 <br />years, perhaps more than any other company in the US. <br />• Being based in Oakland allows for direct access to business and property owners on a <br />moment's notice - as well as the ability to work closely with Downtown stakeholders <br />and City officials in the adoption of this new PBID /CBD. <br />• New City America has excelled in district management, beautification of the pubic rights <br />of way and development and management of new public spaces. New City America is <br />ideally suited to form and perhaps even aid in the management of the new PBID /CBD in <br />Downtown San Leandro. <br />Please call me at (888) 356 -2726 should you have any questions or comments on the attached <br />proposal. <br />I, Marco Li Mandri, President of New City America, will be the main point of contact for this <br />contract throughout the entire process. I can be reached at 888 356 -2726. <br />We hope that you find this proposal to be responsive to the RFP and look forward to being <br />interviewed by the San Leandro Downtown Business Association and City officials for this <br />critical proposal in Downtown. <br />Sincerely, <br />Marco Li Mandri <br />President, New City America, Inc. <br />www.newcityamerica.com <br />