8B Consent 2013 0903 - Laserfiche WebLink

Home

Helene Fried Associates in cooperation with Community Design + Architecture Final Artistic Enhancement Strategy [July 2013 Update] ± Integrating Artistic Enhancements with BRT Station Design July 11, 2013 Page 15 of 19 Simultaneous Outreach to Art Community and Broad and Diverse Public The community outreach effort will extend to the professional artist community (see Artist Resource section), and the broader local and national public. Informational open houses may take place to provide a forum in which the selected artists can present their art enhancement themes and initial concepts. These open houses are a continuation of the public process that has taken place over the life of the project. A thoughtful outreach to both the art community and the broader public may include: ƒ Engage the expertise and resources of a community outreach and media relations/community outreach specialist to create a detailed plan with the public art consultant. ƒ Create a dedicated email address and telephone contact list to provide information and respond to questions for community outreach efforts, in addition to standard AC Transit sources. ƒ Broadly recruit and distribute information to community service providers including social, ethnic, faith-based, and other and organizations. ƒ Issue press release and press announcement to inform media sources of art enhancement program and ability for public to review and comment. ƒ Include one or more community representatives on the Artist Selection Panel for AC Transit appointment. Public art consultant to brief lay members serving on the Artist Selection Panel in advance of their meeting. ƒ Invite the public to meet the Artist(s) and/or Team(s) for each of the up to three station groupings to GLVFXVVWKHDUWLVW¶VSUHOLPLQDU\GHVLJQFRQFHSWWKHLULQWHUSUHWDWLRQRIWKHWKHPHDQGWRDOORZWKH communities to provide feedback to the artist(s) about their history, values, and ideas. Provide public comment cards. Whether or not the envisioned community outreach activities are eligible for funding out of the $1.5 M identified for artistic enhancements of station design elements still needs to be determined, and is largely dependent on pending interpretation of the new MAP 21 funding guidelines. Proposed Timeline In order to meet the strict project timeline for design, engineering, and construction, the artistic enhancement will have to be closely integrated with the BRT design team¶V work on the 65% and 95% design efforts. To successfully implement the recommendations described in this Strategy will require meeting a series RIPLOHVWRQHVQHFHVVDU\IRU$&7UDQVLW¶VUHYLHZDSSURYDODQGSROLF\DFWLRQV6HYHUDORIWKHVHRFFXUUHG prior to or in early 2013, after the cities of Oakland and San Leandro and other third parties (stakeholders) provided their input on the draft Strategy. The Draft Artistic Enhancement Strategy was reviewed by the San Leandro City Council in December 2012 and the Oakland Public Art Advisory Committee (PAAC) in January 2013. Others steps still need to occur, such as AC Transit establishing a broad conceptual theme for the overall artistic initiative that will be refined as the artists meet with the community. This includes the identification of one or several themes that the artists may be presented with during the artist VHOHFWLRQSURFHVVLH³IRFXVDUWLVWLFHQKDQFHPHQWVRQH[SUHVVLQJFRPPXQLW\KLstory along the FRUULGRU´.H\PLOHVWRQHVLQWKHabbreviated timeline below also include: final endorsement of this Strategy, briefings of City of Oakland and San Leandro staff about the art enhancement program prior to the release of artist solicitations, issuing the artist selection RFQs, formation of the Artist Selection Panel DQG7HFKQLFDO$VVLVWDQFH&RPPLWWHH7$&DZDUGRIWKHDUWLVWFRPPLVVLRQVDFFHSWLQJWKH3DQHO¶V