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13 City of San Leandro | Economic Development Initiatives and Work Plan | December 2013 <br /> <br />businesses in completing transactions that benefit all parties. In the past, this has included <br />helping with lease negotiations, sorting through parking requirements, and navigating the <br />zoning code. With an in-depth knowledge of the community, one of the most valuable services <br />provided by City staff is often simply to make introductions between private parties that may <br />be able to work together to assist a business. <br />Accomplishments To-Date: City staff is frequently in a position to make important connections <br />to benefit the local economy. Recent examples include making connections between targeted <br />retail or office tenants and the developers of strategic sites in San Leandro, such as Village <br />Marketplace, the Shoreline, and the Kaiser Medical Center. <br /> <br />General Marketing Activities – General marketing <br />includes the preparation of printed and digital materials to <br />share information and tell the San Leandro story. Business <br />Development staff maintains a section on the City website <br />and the DowntownSanLeandro.com website. Printed <br />materials include posters for trade shows and special <br />events, promotional folders containing information and <br />articles about San Leandro, and brochures for San Leandro’s <br />opportunity sites. Business Development staff also prepares <br />frequent press releases to provide updates to the <br />community on developments in town and to more widely <br />publicize success stories about San Leandro businesses. <br />Accomplishments To-Date: <br /> In 2012, Business Development staff prepared the “Get Connected!” video to showcase <br />Lit San Leandro and emerging opportunities in San Leandro for high-tech businesses. <br /> Promotional efforts related to Lit San Leandro secured coverage in the Wall Street <br />Journal, the San Francisco Business Times, and the Atlantic, to name a few. <br /> A “Creating Great Places” brochure, created in 2011 and subsequently updated, has <br />been used by staff, the City Council, citizens, and the Chamber of Commerce to promote <br />the large array of exciting projects currently in the works in San Leandro. <br /> A branding and marketing effort, conducted with a community working group in 2010 <br />and 2011, resulted in the creation of a Marketing Communi cations Plan. <br /> In summer 2013, the City’s Community Development Department launched San Leandro <br />Next, a blog, Facebook, and Twitter presence designed to promote San Leandro