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14 City of San Leandro | Economic Development Initiatives and Work Plan | December 2013 <br /> <br />businesses and provide updates to the community on economic development and <br />innovation in San Leandro. <br /> <br />Attraction of Foreign Investment – With a growing international population and easy <br />access to a major sea port and two international airports, San Leandro is a great location for <br />international businesses. Business Development staff participates in regional efforts to attract <br />international investors through partnerships with the Bay Area Council and the East Bay EDA <br />and has frequently hosted visiting delegations from other countries. <br />Accomplishments To-Date: <br /> In recent years, staff has hosted multiple delegations of Chinese businesses and/or <br />investors to connect them to development opportunities in San Leandro. <br /> In April 2013, staff hosted a delegation from Portugal specifically interested in learning <br />what innovation means to San Leandro, what a Chief Innovation Officer does, and how <br />this role is intended to create economic growth. <br /> In partnership with Lit San Leandro and the U.S. Department of State, plans are in place <br />to host a series of delegations representing businesses in Turkey who are seeking <br />opportunities in the United States. <br /> <br />Unfunded Activities and Programs to be Developed <br />VisitSanLeandro.com Website – A key recommendation of the 2011 Marketing <br />Communications Plan is the design and development of a search-optimized website, separate <br />from the official City website that is targeted to visitors and focuses on San Leandro’s assets. <br />The new site would serve as the hub or the primary marketing instrument for increasing <br />awareness of San Leandro and for driving the public to events, busin ess establishments, <br />recreational activities, historical sites, etc. Resources to create and maintain such a site have <br />not been identified at this time. <br /> <br />Develop and Implement Strategy to Attract Clusters of Ethnic and International <br />Businesses – As noted above, efforts to attract international businesses have been ongoing in <br />San Leandro for several years. Development of a strategy to more systematically attract and <br />develop clusters of ethnic and international businesses would further this goal. As an example, <br />San Leandro has been cited as an ideal location for a major regional, Asian shopping center.